Sponsor Profile Stories

Telecommunications

Frontier Communications Blazes New Sponsorship Trail

Frontier Communications Blazes New Sponsorship Trail

Telco uses college athletics, country music and bull riding to support growth ambitions in wake of Verizon wireline acquisition

Results

Funyuns Sees Success With Voodoo Music Festival

Funyuns Sees Success With Voodoo Music Festival

Snack food brand drives more than 33 million impressions; gears up “Exhaleorometer” activation program in year two

Strategy

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

This month’s launch of Instagram Stories puts demand for sports and entertainment content into hyper drive

Sponsor Profile

Inside Yelp’s Sponsorship Strategy

Inside Yelp’s Sponsorship Strategy

User-generated content provider uses sponsorship to drive traffic, engage users and reinforce local roots

Sponsor Profile

Celebrity Cruises Expands Film Festival Tour

Celebrity Cruises Expands Film Festival Tour

Cruise line partners with film fests to promote A Taste of Film onboard experience

Sponsor Profile

Vancouver International Airport’s Sponsorship Strategy Takes Flight

Vancouver International Airport’s Sponsorship Strategy Takes Flight

Airport uses sponsorship as part of integrated marketing strategy, with airlines playing a key role

Apparel

How Sponsorship Fits The Bill For New Era

How Sponsorship Fits The Bill For New Era

Headwear maker signs multiyear deal with the L.A. Live entertainment district, the latest tie in the company’s growing sponsorship portfolio

Sponsor Profile

Checking In On Southwest’s Sponsorship Strategy

Checking In On Southwest’s Sponsorship Strategy

Carrier doubles down on surprise and delight experiences, moves away from in-kind deals

Financial Services

Horizon Blue Cross Blue Shield Reups New York Red Bulls

Horizon Blue Cross Blue Shield Reups New York Red Bulls

Insurer adds category exclusivity, consumer touchpoints and community outreach as part of multiyear deal

Sponsor Profile

Inside Esurance’s Evolving Sponsorship Strategy

Inside Esurance’s Evolving Sponsorship Strategy

Insurer focuses on three national platforms–MLB, SXSW and the NFL San Francisco 49ers–with a fourth on the way

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