Sponsor Profile Stories

Sponsor Profile

See More, Be More: How Infosys Is Helping The Sport Of Tennis

See More, Be More: How Infosys Is Helping The Sport Of Tennis

IT company uses ATP to demonstrate how technology can change the game of tennis—and how it can do the same for clients

Sponsor Profile

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba And AEG Expand Partnership Across The U.S. And Europe

Toshiba Global Commerce Solutions heightens investment in sports via partnerships with AEG venues in Berlin, Los Angeles and London

Sponsor Profile

One-on-One: Tom Swift, Global Vice President, Grey Goose

One-on-One: Tom Swift, Global Vice President, Grey Goose

Super-premium vodka extends PGA Tour partnership, plans to add Boulangerie Bleue into 19th Hole Lounge thematic

Sponsor Profile

How Shopify Is Using Sponsorship To Take Online Shopping Offline

How Shopify Is Using Sponsorship To Take Online Shopping Offline

E-commerce company sponsors ComplexCon pop culture festival to engage small business owners and budding entrepreneurs

Sponsor Profile

How BBVA Compass Is Using Sponsorship To Bring Bright Futures To Life

How BBVA Compass Is Using Sponsorship To Bring Bright Futures To Life

Bank doubles down on digital content in support of “Banking on a Brighter Future” brand campaign

Sponsor Profile

One-On-One: Marc Ecko, Founder And Chief Branding Officer, Complex Media

One-On-One: Marc Ecko, Founder And Chief Branding Officer, Complex Media

Fashion designer/media entrepreneur discusses the thinking behind next month’s inaugural ComplexCon pop culture confab

Strategy

Why Dow Chemical Is Bonding With Sponsorship

Why Dow Chemical Is Bonding With Sponsorship

Material sciences giant sees success with NASCAR, golf and the Olympics, prompting potential deals with additional global properties

Sponsor Profile

Event Recap: Pabst Brewing Co. and Project Pabst

Event Recap: Pabst Brewing Co. and Project Pabst

Matt Slessler, PBR national brand ambassador, discusses the expanded Project Pabst music festival and the pros and cons of event ownership

Strategy

PNC Places More Focus On Experiential Marketing

PNC Places More Focus On Experiential Marketing

Bank doubles down on one-of-a-kind experiences to engage wealth management and commercial banking customers

Sponsor Profile

Inside Leidos’ Evolving Sponsorship Strategy

Inside Leidos’ Evolving Sponsorship Strategy

Technology company partners with Roush Fenway Racing to reach new audiences in wake of multibillion-dollar acquisition

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