Sponsor Profile Stories

Strategy

Constellation Brands Coordinates New Sponsorship Strategy

Constellation Brands Coordinates New Sponsorship Strategy

Beer marketer lines up local sponsorships in support of national strategy; signs new deals with Chicago White Sox, CONCACAF and University of Texas athletics

Sponsor Profile

How Uncle Ray’s Has Found Success With Minor League Baseball

How Uncle Ray’s Has Found Success With Minor League Baseball

MiLB partnership helps drive a nearly 15 percent increase in year-over-year dollar sales for upstart potato chip brand

Emerging Category

Direct-To-Consumer Wine Companies Uncork New Sponsorships

Direct-To-Consumer Wine Companies Uncork New Sponsorships

A double-digit increase in DTC shipments drives new activity in the wine category

Sponsor Profile

How Malibu Rum Is Using Music Festivals To Support Its Brand Ethos

How Malibu Rum Is Using Music Festivals To Support Its Brand Ethos

Caribbean rum adds Neon Desert and LouFest to music festival portfolio; compliments national sweeps with local ticket promotions

Cause Marketing

How Subaru Is Using Sponsorship To Support Love Promise

How Subaru Is Using Sponsorship To Support Love Promise

Automaker doubles down on philanthropic ties in support of Love Promise marketing campaign

Restaurant

Pizza Hut Serves Up Large Slice Of The NCAA

Pizza Hut Serves Up Large Slice Of The NCAA

Restaurant chain activates NCAA partnership with social media campaign around D1 championships

Sponsor Profile

How Deloitte Is Using Sponsorship To Showcase Digital Expertise

How Deloitte Is Using Sponsorship To Showcase Digital Expertise

Professional services firm partners with U.S. Tennis Association to demonstrate how its digital expertise helps drive value

Sponsor Profile

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Life sciences giant signs holistic partnership to promote healthcare and agricultural sciences to students and alumni

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

Results

Scotiabank Scores Social Media Win Around World Cup of Hockey

Scotiabank Scores Social Media Win Around World Cup of Hockey

Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic

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