Sponsor Profile Stories

Healthcare

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

Clinical testing company partners with WNBA New York Liberty, Leadville 100 and Ironman Boulder to promote new service for athletes

Digital Content

Checking In On Marriott International’s Content Strategy

Checking In On Marriott International’s Content Strategy

Hotel chain doubles down on webisodes, scripted series and other content to engage millennial, next-generation travelers

Sponsor Profile

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Ticket reseller expands portfolio with new deals with music festivals and potential ties to theatrical productions 

Sponsor Profile

How Quicken Loans Is Using Sponsorship To Connect With Consumers

How Quicken Loans Is Using Sponsorship To Connect With Consumers

Online mortgage lender adds music to sponsorship portfolio; gears up new activation at Quicken Loans National

Sponsor Profile

Daily Deal: Inside Groupon’s Sponsorship Strategy

Daily Deal: Inside Groupon’s Sponsorship Strategy

E-commerce site expands use of sponsorship to drive business across three deal categories: food and drink; health and wellness; and leisure

Sponsor Profile

Inside Comcast’s Sponsorship Strategy

Inside Comcast’s Sponsorship Strategy

Cable TV giant expands presence on the sports and entertainment scene to enhance the at-home TV viewing experience

Strategy

Esurance Moves Into The Big Leagues With Major League Baseball

Esurance Moves Into The Big Leagues With Major League Baseball

Direct-to-consumer insurer partners with pro sports league to expand reach and help modernize the baseball experience

Retail

Belk Rings Up New Sponsorships To Promote Southern Roots

Belk Rings Up New Sponsorships To Promote Southern Roots

Department store chain expands presence at music festivals and college athletics to engage consumers where they play

Sponsor Profile

Firestone Gains Traction At Country Music Festivals

Firestone Gains Traction At Country Music Festivals

Firestone adds Stagecoach, Kicker Country Stampede and three other fests to Destination Country music campaign

Strategy

How Kohler Is Using Sponsorship To Gain Social Currency

How Kohler Is Using Sponsorship To Gain Social Currency

Kitchen and bath products manufacturer partners with Bonnaroo music festival as part of a new push to reach consumers in unexpected places

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