Research Stories

Research

The Most Active Sponsors Of Museums

The Most Active Sponsors Of Museums

Bank of America continues its reign as the most active sponsor with 36 percent of museums reporting the bank as a partner

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Research

Where Banks Spend Money

Where Banks Spend Money

While sports represent the largest sector as measured by number of deals, banks are active sponsors across nearly every other type of property

Research

The Most Active Sponsors Of Zoos And Aquariums

The Most Active Sponsors Of Zoos And Aquariums

Banks are 8.2 times more likely to sponsor zoos and aquariums than the average of all sponsors

Beverage

IEG Research: The Coca-Cola Co. Is The Most Active Sponsor Of Theme Parks

IEG Research: The Coca-Cola Co. Is The Most Active Sponsor Of Theme Parks

Beverage giant makes a splash with 62 percent of theme parks and water parks reporting a partnership with the company

In Depth

Survey Finds Sponsors Looking For Slightly Different Benefits And Services From Properties

Survey Finds Sponsors Looking For Slightly Different Benefits And Services From Properties

Findings from the 14th annual IEG/Performance Research Sponsorship Decision-makers Survey

Research

Public Attitudes Towards Sponsorship Of Park Facilities

Public Attitudes Towards Sponsorship Of Park Facilities

Fairfax County Park Authority survey provides eight takeaways concerning public perceptions of facility and program sponsorship

In Depth

Old Habits Do Die: Sponsor Survey Sees Less Reliance on Ads, Signage

Old Habits Do Die: Sponsor Survey Sees Less Reliance on Ads, Signage

Findings from annual IEG/Performance Research Sponsorship Decision-makers Survey

In Depth

Decision-makers Survey: Sponsors Favor Activation Budgets In 2011

Decision-makers Survey: Sponsors Favor Activation Budgets In 2011

Findings from annual IEG/Performance Research Sponsorship Decision-makers Survey

In Depth

Sponsors Send Clear Signal: We’re Coming Back

Sponsors Send Clear Signal: We’re Coming Back

Findings from annual IEG/Performance Research Sponsorship Decision-makers Survey

Displaying results 61-70 (of 72)
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