Research Stories

Research

The Return Of Long-Term Naming Rights

The Return Of Long-Term Naming Rights

Pro sports naming rights average 13.3 years in 2014, up from a post-recession low of 8.5 years in 2012

Research

2014 Recap: Sponsorship Spending By Property Type

2014 Recap: Sponsorship Spending By Property Type

Music properties generate $1.34 billion in revenue in 2014, outpacing every other property segment in terms of total sponsorship earnings

Golf

Worldwide Spending On Golf To Total $1.65 Billion In 2014

Worldwide Spending On Golf To Total $1.65 Billion In 2014

Spending climbs 3.1 percent as sluggish economies in Europe and Asia weigh on growth

Pro Sports

The Most Active Companies And Categories Sponsoring Pro Sports

The Most Active Companies And Categories Sponsoring Pro Sports

Automakers join insurance as the most active categories sponsoring the four major U.S. pro sports leagues

Pro Sports

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

MLB Sponsorship Revenue Totals $695 Million In 2014 Season

Fueled by new deals with Target and Church & Dwight, league and team spending grows 4.8 percent over the 2013 season

Fairs And Festivals

Sponsorship Spending On Festivals To Grow 1.7 Percent In 2014

Sponsorship Spending On Festivals To Grow 1.7 Percent In 2014

Spending on festivals, fairs and annual events remains sluggish as marketers opt for pro sports and other high-profile properties

Category Update

Category Overview: Soft Drinks

Category Overview: Soft Drinks

Sponsorship spending, objectives and top deals in the soft drink category

Pro Sports

Worldwide Spending On Tennis To Grow 4.4 Percent in 2014

Worldwide Spending On Tennis To Grow 4.4 Percent in 2014

Spending exceeds the projected 4.3 percent increase in overall sponsorship spending but lags the 4.9 percent increase in sports spending

Research

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

Sponsorship Roundup: The Most Active Sponsors Of Rodeos

MillerCoors leads the herd as most active sponsor while banks are the most active category

Pro Sports

NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season

NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season

Spending exceeds the 4.9 percent projected increase in the sports category and 4.3 percent increase in the overall sponsorship industry

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