Research Stories

Museums

The Most Active Sponsors Of Museums

The Most Active Sponsors Of Museums

Banks are by far the most active category sponsoring museums, with Bank of America the most active sponsor

Selling

IEG Property Survey Shows Healthy Rise In Sponsorship Spending

IEG Property Survey Shows Healthy Rise In Sponsorship Spending

Sixty percent of respondents posted an increase in revenue in the past year, with twenty-six percent seeing an increase of more than 30 percent

Research

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2014-2015 Season

Year-over-year spending grows 11 percent, more than double the projected 4.8 increase in overall sponsorship spending in Central and South America

Servicing

Quick Hit: How Much Properties Spend On Sponsor Fulfillment

Quick Hit: How Much Properties Spend On Sponsor Fulfillment

Eighteen percent of properties spend 30 percent to 79 percent of sponsorship revenue on fulfillment, according to IEG research

Research

The Most Likely Categories To Purchase Exclusivity

The Most Likely Categories To Purchase Exclusivity

Non-alcoholic beverages are the most likely products to purchase exclusivity, while restaurants are the least likely

Research

The Top Five Sponsor Categories By Property Type

The Top Five Sponsor Categories By Property Type

The bank and auto categories top the list of most active sponsors, with media and beverages in a close second

Pro Sports

NHL Sponsorship Revenue Totals $447 Million In 2014-2015 Season

NHL Sponsorship Revenue Totals $447 Million In 2014-2015 Season

New partnerships with Constellation, DraftKings, GoPro and other companies helps lift spending to new heights

Pro Sports

NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season

NFL Sponsorship Revenue Totals $1.15 Billion In 2014 Season

Spending on the NFL and its 32 teams rises 7.8 percent, nearly double the 4.2 percent increase in the overall sponsorship industry

Pro Sports

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015

No Sticky Wicket: Spending On Cricket To Total $479 Million In 2015

Companies increase spend around the ICC Cricket World Cup, with PepsiCo and Toyota the most active sponsors at the global level

Branded Entertainment

Awards Show Sponsorship To Total $133.5 Million In 2015

Awards Show Sponsorship To Total $133.5 Million In 2015

Spending on awards shows is expected to grow 4.1 percent in 2015, with personal care brands leading the charge

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