Research Stories

In Depth

Survey: Sponsors Make It Clear They Want Digital Benefits, Services

Survey: Sponsors Make It Clear They Want Digital Benefits, Services

Findings from the 15th Annual Sponsorship Decision-makers Survey

Pro Sports

Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Major League Baseball posts the largest increase in year-over-year spending among the four major U.S. pro sports leagues

Pro Sports

Sponsorship Spending On MLB Totals $778 Million In 2015 Season

Sponsorship Spending On MLB Totals $778 Million In 2015 Season

Spending grows 12 percent, outpacing year-over-year increases at the NFL, NBA and NHL

Golf

Worldwide Spending On Golf To Total $1.73 Billion In 2015

Worldwide Spending On Golf To Total $1.73 Billion In 2015

Automakers are the most active category sponsoring golf, with BMW the most active sponsor

Pro Sports

Sponsorship Spending On The NBA Totals $739 Million In 2014-2015 Season

Sponsorship Spending On The NBA Totals $739 Million In 2014-2015 Season

Anheuser-Busch is the most active sponsor of the NBA, while insurance is the most active category

Pro Sports

The Most Active Companies And Categories Sponsoring European Soccer

The Most Active Companies And Categories Sponsoring European Soccer

The Coca-Cola Co. is by far the most active sponsor of European soccer, with media and publishing the most active non-endemic category

Pro Sports

The Most Active Companies And Categories Sponsoring Rugby

The Most Active Companies And Categories Sponsoring Rugby

Retail is the most active non-endemic category sponsoring rugby, while Coke is the most active non-endemic sponsor

Music Tours

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Non-alcoholic beverages replace beer as the most active category, while Anheuser-Busch replaces Coke as the most active sponsor

College Sports

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

Apart from apparel deals, insurance is the most active category, while AT&T is the most active brand

Selling

IEG Property Survey: The Sponsorship Sales Cycle

IEG Property Survey: The Sponsorship Sales Cycle

Thirty-two percent of deals take seven to 12 months to close, with 18 percent taking a year or more

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