Research Stories

Fairs And Festivals

Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Spending is expected to rise just 2.1 percent in 2016, trailing sports, causes and every other property segment

Fairs And Festivals

The Most Active Sponsors Of State Fairs

The Most Active Sponsors Of State Fairs

Anheuser-Busch and Ford are the most active sponsors of state fairs, while telecommunications is the most active category

Pro Sports

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

State Farm overtakes Anheuser-Busch to become the most active sponsor of the NBA

Research

The Most Active Companies And Categories Sponsoring European Soccer

The Most Active Companies And Categories Sponsoring European Soccer

Coca-Cola is the most active sponsor of European soccer, while beer is the most active non-endemic category

Pro Sports

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

Anheuser-Busch overtakes Enterprise as most active non-endemic, while quick-service restaurants maintain status as most active category

Motorsports

Global Motorsports Spending To Total $5.58 Billion In 2016

Global Motorsports Spending To Total $5.58 Billion In 2016

Pressured by declining interest in F1, global spending is expected to grow just 2.8 percent in 2016

Pro Sports

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Spending on Major League Soccer, U.S. Soccer and other properties is expected to total $333 million in 2016

Pro Sports

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

League and team sponsorship revenue totals $1.2 billion in 2015-2016 season, with the insurance category leading the charge

Pro Sports

2015 Recap: The Most Active Sponsors Of Global Sports

2015 Recap: The Most Active Sponsors Of Global Sports

The most active sponsors of cricket, golf, motorsports, rugby and soccer

Fairs and Festivals

The Most Active Sponsors Of Fairs and Festivals

The Most Active Sponsors Of Fairs and Festivals

Anheuser-Busch InBev is the most active sponsor of fairs and festivals, while wine and spirits is the most active category

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