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Research Stories

Research

Sponsorship Spending On The NHL Totals $559.5 Million In 2017-2018 Season

Sponsorship Spending On The NHL Totals $559.5 Million In 2017-2018 Season

Spending grows nearly 11 percent thanks to the Vegas Golden Knights and new uniform deal with Adidas

Pro Sports

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Jersey patch inventory helps drive 31 percent increase in sponsorship revenue

Pro Sports

NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

Sponsorship spending on the NFL and its 32 teams grows 5.9 percent

Pro Sports

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Major League Baseball leads the pack in year-over-year revenue growth and number of new sponsors

In Depth

Sponsor Survey Reveals Dissatisfaction With Property Partners

Sponsor Survey Reveals Dissatisfaction With Property Partners

Findings from the 17th Annual Sponsorship Decision-Makers Survey

Results

Bank of America Banks Success with MLB Activation

Bank of America Banks Success with MLB Activation

Bank hits grand slam with #MLBMemorybank campaign, leading to a similar program around five NFL teams

Pro Sports

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

Sponsorship Spending On MLB Totals $892 Million in 2017 Season

New postseason inventory helps drive a nearly eight percent increase in sponsorship revenue

Pro Sports

Sponsorship Spending On North American Soccer To Grow 4.1 Percent in 2017

Sponsorship Spending On North American Soccer To Grow 4.1 Percent in 2017

Spending growth is expected to slow following the 2016 Copa America Centenario, but corporate interest remains healthy

Research

NHL Sponsorship Revenue Grows 5.9 Percent In 2016-2017 Season

NHL Sponsorship Revenue Grows 5.9 Percent In 2016-2017 Season

Scotiabank Arena naming rights deal, new Vegas franchise and a potential new deal with Molson Coors portends increased spending ahead

Music Tours

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Anheuser-Busch extends status as the most active sponsor of music, while Uber replaces PepsiCo in the number two slot

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