Pro Sports Stories

New Sponsor

How The Arizona Diamondbacks Are Benefiting From The Dog Days Of Summer

How The Arizona Diamondbacks Are Benefiting From The Dog Days Of Summer

Diamondbacks find success with PetSmart Patio, prompting the team to consider a larger program in 2017

Apparel

How Sponsorship Fits The Bill For New Era

How Sponsorship Fits The Bill For New Era

Headwear maker signs multiyear deal with the L.A. Live entertainment district, the latest tie in the company’s growing sponsorship portfolio

Sponsor Profile

Checking In On Southwest’s Sponsorship Strategy

Checking In On Southwest’s Sponsorship Strategy

Carrier doubles down on surprise and delight experiences, moves away from in-kind deals

Pro Sports

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2015-2016 Season

Sponsorship Spending On Latin American Soccer Totals $1.1 Billion In 2015-2016 Season

Beer is the most active non-endemic sponsor of LATAM soccer, while banks are the most active shirt sponsor

Category Update

Inside The Evolving Hotel Category

Inside The Evolving Hotel Category

Hotels increase use of sponsorship to reach millennial travelers and access one-of-a-kind experiences for loyalty program members

Category Update

Credit Unions Bank On New Sponsorships

Credit Unions Bank On New Sponsorships

Credit unions expand sponsorship portfolios in advance of proposed legislation that would loosen membership requirements

Sponsor Profile

Inside Esurance’s Evolving Sponsorship Strategy

Inside Esurance’s Evolving Sponsorship Strategy

Insurer focuses on three national platforms–MLB, SXSW and the NFL San Francisco 49ers–with a fourth on the way

Pro Sports

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

Sponsorship Spending On The NBA Totals $799 Million In 2015-2016 Season

State Farm overtakes Anheuser-Busch to become the most active sponsor of the NBA

Research

The Most Active Companies And Categories Sponsoring European Soccer

The Most Active Companies And Categories Sponsoring European Soccer

Coca-Cola is the most active sponsor of European soccer, while beer is the most active non-endemic category

Pro Sports

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

NHL Sponsorship Revenue Climbs 6.7 Percent In 2015-2016 Season

Anheuser-Busch overtakes Enterprise as most active non-endemic, while quick-service restaurants maintain status as most active category

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