Pro Sports Stories

Activation

Associated Bank Sees Success From Fan-First Activation Strategy

Associated Bank Sees Success From Fan-First Activation Strategy

Bank posts 74 percent increase in Green Bay Packers checking accounts as a result of fan engagement program

Emerging Category

Wearable Safety Devices Dial In New Sponsorships

Wearable Safety Devices Dial In New Sponsorships

Wearsafe partners with endurance sports, college athletics and minor league baseball, with additional deals in the works

Sponsor Profile

Inside Leidos’ Evolving Sponsorship Strategy

Inside Leidos’ Evolving Sponsorship Strategy

Technology company partners with Roush Fenway Racing to reach new audiences in wake of multibillion-dollar acquisition

Emerging Category

Hot Category: Financial Technology

Hot Category: Financial Technology

Fintechs double down on sponsorship to build their brands, engage employees and demonstrate technology in action

Pro Sports

Global Spending On Tennis To Grow 4.2 Percent In 2016

Global Spending On Tennis To Grow 4.2 Percent In 2016

Tennis spending mixed: ATP secures handful of significant deals while WTA sees limited growth

Strategy

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

How Rightsholders Are Using Snapchat To Bring Fans Closer To the Action

This month’s launch of Instagram Stories puts demand for sports and entertainment content into hyper drive

Golf

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Alcoholic beverages lead the pack as the most active category sponsoring golf, with Anheuser-Busch as the most active sponsor

Who Does What

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

United is the biggest spender, while American has the most diverse portfolio

Pro Sports

Sponsorship Trend: Major Carriers Move Away From Charter Service

Sponsorship Trend: Major Carriers Move Away From Charter Service

Major airlines move away from charter service, but smaller carriers fill the void

In Depth

Inside the Evolving Airline Category

Inside the Evolving Airline Category

Airlines increase sponsorship activity amid rising profits and growing competition

Displaying results 71-80 (of 520)
 <  4 5 6 7 8 9 10 11 12 13  >