Pro Sports Stories

Sponsor Profile

See More, Be More: How Infosys Is Helping The Sport Of Tennis

See More, Be More: How Infosys Is Helping The Sport Of Tennis

IT company uses ATP to demonstrate how technology can change the game of tennis—and how it can do the same for clients

Pro Sports

The Most Active Companies Sponsoring Major League Soccer

The Most Active Companies Sponsoring Major League Soccer

Chipotle is the most active non-endemic sponsor of MLS, while food is the most active category

Best Practices

Advancements In Communications Between Properties And Sponsors

Advancements In Communications Between Properties And Sponsors

Communication mapping, real-time reporting and other ways properties are keeping the lines of communication open

Emerging Category

Huggies Cleans Up With The National Football League

Huggies Cleans Up With The National Football League

Diaper brand partners with the Detroit Lions, Miami Dolphins and San Francisco 49ers to draw attention to diaper need

Activation

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

Instagram Stories opens the door for properties and sponsors to share content in unique and creative ways

Sponsor Profile

How BBVA Compass Is Using Sponsorship To Bring Bright Futures To Life

How BBVA Compass Is Using Sponsorship To Bring Bright Futures To Life

Bank doubles down on digital content in support of “Banking on a Brighter Future” brand campaign

Activation

2016-2017 NBA Start-Of-Season Partner Activations

2016-2017 NBA Start-Of-Season Partner Activations

Mountain Dew builds on the success of Dew NBA 3X Tour; Anheuser-Busch, 2K, Tissot and others launch team and player-inspired products

Strategy

Why Dow Chemical Is Bonding With Sponsorship

Why Dow Chemical Is Bonding With Sponsorship

Material sciences giant sees success with NASCAR, golf and the Olympics, prompting potential deals with additional global properties

Strategy

PNC Places More Focus On Experiential Marketing

PNC Places More Focus On Experiential Marketing

Bank doubles down on one-of-a-kind experiences to engage wealth management and commercial banking customers

New Sponsor

Blaze Pizza Blazes New Sponsorship Trail

Blaze Pizza Blazes New Sponsorship Trail

Fast-casual pizza chain partners with Staples Center and Los Angeles Kings to support triple-digit sales growth

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