Pro Sports Stories

Consumer Electronics

How TCL Is Using Sponsorship To Elevate U.S. Positioning

How TCL Is Using Sponsorship To Elevate U.S. Positioning

Chinese TV upstart partners with Minnesota Timberwolves, Rose Bowl and other properties to build visibility in the U.S. market

Activation

Coors Light Uses NHL To Promote Sustainability Message

Coors Light Uses NHL To Promote Sustainability Message

Beer giant uses NHL Stadium Series to talk up sustainability efforts

Activation

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life

All-Star Activations: How NBA Sponsors Are Bringing New Orleans Celebration To Life

A rundown of live fan engagements at NBA All-Star New Orleans

Pro Sports

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Hampered by sluggish TV ratings, spending rises just 4.3 percent in the 2016-2017 season

Sponsor Profile

How Deloitte Is Using Sponsorship To Showcase Digital Expertise

How Deloitte Is Using Sponsorship To Showcase Digital Expertise

Professional services firm partners with U.S. Tennis Association to demonstrate how its digital expertise helps drive value

Best Practice

Hamilton Tiger-Cats Score With Data-Driven Marketing

Hamilton Tiger-Cats Score With Data-Driven Marketing

CFL team drives sponsor engagement through All Access fan loyalty program

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

Category Update

New Year’s Resolution: Selling The Fitness Category

New Year’s Resolution: Selling The Fitness Category

Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge

Pro Sports

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

NBA leads the pack with an 8.8 percent increase in revenue

Results

Scotiabank Scores Social Media Win Around World Cup of Hockey

Scotiabank Scores Social Media Win Around World Cup of Hockey

Bank dominates WCH sponsor conversations as a result of “Always On” social strategy, prompting plans to replicate the initiative at next month’s NHL Centennial Classic

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