Pro Sports Stories

One-on-One

How Tecate Uses Sponsorship To Take A Jab At Competitors

How Tecate Uses Sponsorship To Take A Jab At Competitors

Gustavo Guerra, Tecate brand director, discusses how the Mexican beer brand uses boxing and soccer to engage bi-cultural Hispanics

Category Update

Inside The Audio Streaming Category

Inside The Audio Streaming Category

Audio streaming companies turn up the sponsorship volume to gain a point a point of differentiation in an increasingly competitive category

Best Practice

How Columbia University Scores With FC Bayern Munich

How Columbia University Scores With FC Bayern Munich

Partnership gives school real-life case study while helping soccer team build its fan base in the U.S. market

Pro Sports

An Insider’s View Of The Esports Landscape

An Insider’s View Of The Esports Landscape

Nathan Lindberg, Twitch director of global esports sponsorships, discusses the similarities between traditional and nontraditional sports properties at IEG 2017

Automotive

In It For The Long Haul: Toyota Extends AEG Partnership

In It For The Long Haul: Toyota Extends AEG Partnership

Automaker renews Staples Center, LA Kings and other high-profile properties in Southern California; expands music festival portfolio on behalf of new C-HR crossover

Pro Sports

FedEx Renews National Football League Partnership

FedEx Renews National Football League Partnership

Delivery giant to continue FedEx Air & Ground NFL Players of the Week and Players of the Year awards platform

Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

Best Practice

Inside Wimbledon’s Social Media Strategy

Inside Wimbledon’s Social Media Strategy

How the world’s oldest tennis tournament has aced social media—and how other properties can do the same

Digital Content

How The Golden State Warriors Are Using Digital Content To Drive Fan Engagement And Extend Sponsor Reach

How The Golden State Warriors Are Using Digital Content To Drive Fan Engagement And Extend Sponsor Reach

NBA team places more focus on branded and sponsored content to drive sponsor value, engage millennials and gain new fans

In Depth

How Rightsholders Are Taking Advantage Of Facebook Live

How Rightsholders Are Taking Advantage Of Facebook Live

Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content

Displaying results 41-50 (of 520)
 <  1 2 3 4 5 6 7 8 9 10  >