Pro Sports Stories

Beverage

Anheuser-Busch Launches Budweiser Live

Anheuser-Busch Launches Budweiser Live

Beverage giant leverages sports portfolio with post-game experiences that span music, food and culture

Activation

How Sponsors Plan To Activate The 2018 NBA All-Star Game

How Sponsors Plan To Activate The 2018 NBA All-Star Game

Branded takeovers, charitable programs and other activation themes at the midseason basketball celebration

Pro Sports

NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

Sponsorship spending on the NFL and its 32 teams grows 5.9 percent

Healthcare

Sponsorship RX: Alternative Wellness

Sponsorship RX: Alternative Wellness

Whole-body cryotherapy and other alternative wellness therapies making a mark on the sports and entertainment landscape

Sponsor Profile

Impact Networking Expands Sponsorship Portfolio

Impact Networking Expands Sponsorship Portfolio

Business services provider partners with Staples Center and the LA Kings to support West Coast expansion

Pro Sports

Opposites Attract: Soccer Club Inks Partnership With Performing Arts Organization

Opposites Attract: Soccer Club Inks Partnership With Performing Arts Organization

Northampton Town FC partners with Royal & Derngate to promote upcoming events and reach new audiences

Category Update

Inside The Evolving Telecommunications Category

Inside The Evolving Telecommunications Category

Category convergence, sports media rights and other trends in the telecom category

One-on-one

Sponsorship Trends To Watch In 2018

Sponsorship Trends To Watch In 2018

Fragmentation of sports media rights, more activity from e-commerce companies and other trends to watch in 2018

Sponsor Profile

HCL Sets Sail On Sports Marketing Course

HCL Sets Sail On Sports Marketing Course

IT services provider uses Volvo Ocean Race to showcase technology and digital capabilities, with potentially more deals on the horizon

Pro Sports

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Recap: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Major League Baseball leads the pack in year-over-year revenue growth and number of new sponsors

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