Pro Sports Stories

Strategy

From The Biggest To The Best: Inside Anheuser-Busch’s New Sponsorship Strategy

From The Biggest To The Best: Inside Anheuser-Busch’s New Sponsorship Strategy

Eelco van der Noll, A-B vice president of experiential, discusses the beer giant’s evolving sponsorship strategy at IEG 2016

In Depth

The Rise Of Proximity Marketing

The Rise Of Proximity Marketing

Rightsholders invest in location-based technology to enhance the consumer experience and bring sponsors closer to fans

Category Update

Inside The Evolving Hospital Category

Inside The Evolving Hospital Category

Hospitals increase use of sponsorship as consumerization in the healthcare industry heats up

Pro Sports

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Sponsorship Spending On North American Soccer To Grow 9.2 Percent In 2016

Spending on Major League Soccer, U.S. Soccer and other properties is expected to total $333 million in 2016

Sponsor Profile

How Red Vines Is Using Sponsorship To Promote Local Roots

How Red Vines Is Using Sponsorship To Promote Local Roots

Licorice brand sponsors Stagecoach music festival and other properties to support its nearly 100-year-old involvement in the entertainment industry

Strategy

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Technology giant sponsors Red Bull Media House, NBA All-Star and other properties to demonstrate how its products enhance the viewing experience

Activation

NBA All-Star 2016 Partner Activation

NBA All-Star 2016 Partner Activation

Canada Goose, Intel, Mountain Dew, Tissot and Verizon activate NBA All-Star for the first time

New Sponsor

Selfeo Launches Sponsorship Push

Selfeo Launches Sponsorship Push

Smart phone app partners with Roush Fenway Racing and Boston Red Sox to build visibility and drive usage

Pro Sports

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

NFL Sponsorship Revenue Grows 4.4 Percent In 2015 Season

League and team sponsorship revenue totals $1.2 billion in 2015-2016 season, with the insurance category leading the charge

Pro Sports

Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Year-End Review: Sponsorship Spending On The Four Major U.S. Pro Sports Leagues

Major League Baseball posts the largest increase in year-over-year spending among the four major U.S. pro sports leagues

Displaying results 91-100 (of 520)
 <  6 7 8 9 10 11 12 13 14 15  >