Marathon Sponsorship Stories

Sponsor Profile

JetBlue Takes Flight With Vulture Festival LA

JetBlue Takes Flight With Vulture Festival LA

Airline partners with pop culture festival to showcase its progressive approach to transcontinental flying

Category Update

Tire Companies Gain Sponsorship Traction

Tire Companies Gain Sponsorship Traction

Sponsorship spending, trends and hot buttons in the tire category

Sponsor Profile

How Yokohama Is Taking Its Own Road With Sponsorship

How Yokohama Is Taking Its Own Road With Sponsorship

Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category

Category Update

Properties Clean Up With The Property Restoration Category

Properties Clean Up With The Property Restoration Category

Belfor Property Restoration, ServiceMaster and others sign new deals across the sports and entertainment landscape

Best Practice

How The Chicago Bulls Are Maximizing Branded Content

How The Chicago Bulls Are Maximizing Branded Content

NBA team finds success with Instagram and Snapchat initiatives, prompting an expansion of the programs in the 2017-2018 season

In Depth

How To Monetize Your Property’s Social Media Activity

How To Monetize Your Property’s Social Media Activity

Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy

Pro Sports

How The Carolina Hurricanes Are Engaging Fans And Sponsors To Celebrate 20th Anniversary

How The Carolina Hurricanes Are Engaging Fans And Sponsors To Celebrate 20th Anniversary

NHL team uses a mix of promotions and community initiatives to celebrate its platinum anniversary

Sponsor Profile

How Bridgestone Is Driving Sponsorship Value

How Bridgestone Is Driving Sponsorship Value

Tire maker activates the Olympics, National Football League and other properties to show how its tires perform when it matters most

Retail

The Time Is Right For ampm Sponsorships

The Time Is Right For ampm Sponsorships

C-store chain brings brand to life via partnerships with the Los Angeles Dodgers, San Francisco 49ers and Seattle Mariners

Results

Bank of America Banks Success with MLB Activation

Bank of America Banks Success with MLB Activation

Bank hits grand slam with #MLBMemorybank campaign, leading to a similar program around five NFL teams

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