Marathon Sponsorship Stories

College Sports

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2017/2018 Season

Insurance is the most active category sponsoring college athletics, while State Farm is the most active sponsor

Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Inside Condé Nast’s New Experiential Marketing Strategy

Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance

Adding Value

How The LPGA Is Succeeding With Data

How The LPGA Is Succeeding With Data

Pro golf tour leverages new partnership with Umbel to increase fan engagement and drive sponsor value

Arts

Sponsorship Spending On The Arts To Total $1.03 Billion In 2018

Sponsorship Spending On The Arts To Total $1.03 Billion In 2018

Spending on performing arts organizations, symphony orchestras and other arts organizations to exceed $1 billion for the first time

Adding Value

Best Practices: Adding Sponsorship Value

Best Practices: Adding Sponsorship Value

Sponsorship sales vets from the Des Moines Arts Festival, Louisville Zoo and other properties share how they add sponsor value

New Sponsor

Fanchest Unlocks New Sponsorship Strategy

Fanchest Unlocks New Sponsorship Strategy

Gift box startup partners with pro sports teams and college athletic departments, with additional deals in the works

Strategy

How Carnival Maximizes Value From Strategic Partnerships

How Carnival Maximizes Value From Strategic Partnerships

The world’s largest cruise line doubles down on sponsorship to draw new customers, enhance the guest experience and drive loyalty

Telecommunications

Expert: Net Neutrality Repeal To Have Limited Impact On Sponsorship

Expert: Net Neutrality Repeal To Have Limited Impact On Sponsorship

Grant Paranjape, MSE director of esports business and team operations, weighs in on one of the hottest topics in esports

Apparel

OluKai Says Aloha To New Sponsorships

OluKai Says Aloha To New Sponsorships

Hawaiian-themed footwear brand partners with endurance sports events, golf tournaments and music festivals, with additional deals in store

Sponsor Profile

Jack Daniel’s Barrels Ahead With NBA Activation

Jack Daniel’s Barrels Ahead With NBA Activation

Whiskey brand focuses on giving consumers the opportunity to experience its iconic distillery in Lynchburg, Tenn.

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