Marathon Sponsorship Stories

Pro Sports

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Sponsorship Spending On The NBA Totals $1.12 Billion In 2017-2018 Season

Jersey patch inventory helps drive 31 percent increase in sponsorship revenue

Sponsor Profile

San Manuel Casino Expands AEG Partnership

San Manuel Casino Expands AEG Partnership

Casino looks to gain activation efficiencies by consolidating Staples Center and other properties into one contract

College Sports

Naming Rights Deal Moves Beyond Reach

Naming Rights Deal Moves Beyond Reach

Colorado State University secures partnership with Public Service Credit Union by offering more than impressions

Selling

Sponsor View: How To Increase The Odds For Closing A Deal

Sponsor View: How To Increase The Odds For Closing A Deal

CDW’s Dan Frystak discusses what to do and what not to do at IEG 2018

Emerging Category

Mid-Year Update: Six Categories To Consider In 2018

Mid-Year Update: Six Categories To Consider In 2018

Experience providers, kombucha manufacturers and other categories that represent likely prospects in 2018

Strategy

Swedish Fish Takes A Deeper Dive Into Sponsorship

Swedish Fish Takes A Deeper Dive Into Sponsorship

Candy brand expands aquarium program from seven to 14 markets following positive results from 2017 rollout

Digital Content

Five Tips On Becoming A Social-First Brand

Five Tips On Becoming A Social-First Brand

Lessons learned from Bose’s social-first activation strategy

Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Inside Anheuser-Busch’s Sustainable Sponsorship Strategy

Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018

Results

Three Examples Of Sponsorship Success

Three Examples Of Sponsorship Success

BBVA, Bose and T-Mobile share sponsorship success stories at IEG 2018

Seeking Deals

T-Mobile Puts The Call Out For Local Sponsorships

T-Mobile Puts The Call Out For Local Sponsorships

Telco explores sponsorship opportunities in new and existing markets

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