In Depth Stories

In Depth

How The LA Marathon Has Tripled Sponsorship Revenue

How The LA Marathon Has Tripled Sponsorship Revenue

Property enhances main event and revamps sponsorship strategy

In Depth

Why Cross-promotions With Cosponsors Should Be Top Priority For Properties, Sponsors

Why Cross-promotions With Cosponsors Should Be Top Priority For Properties, Sponsors

Joint promotions save sponsors money, augment marketing efforts and make properties more valuable partners

In Depth

Sponsorship Spending Recedes For First Time; Better Days Seen Ahead

Sponsorship Spending Recedes For First Time; Better Days Seen Ahead

IEG SR’s annual review and forecast reveals first ever decline in North American sponsorship spending

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Misery Loves Company: No Raises For Six Out Of Ten Sponsorship Pros

Misery Loves Company: No Raises For Six Out Of Ten Sponsorship Pros

IEG SR’s 14th Annual Salary Survey paints bleak compensation picture for the year about to end

In Depth

IEG Property Survey: Largest Categories Account For Fewer Deals; Media Sponsorship Nosedives

IEG Property Survey: Largest Categories Account For Fewer Deals; Media Sponsorship Nosedives

IEG’s Annual Property Survey reveals properties must target a more diverse pool of prospects

In Depth

Who Spends The Most In Sponsorship: IEG Rankings Revealed

Who Spends The Most In Sponsorship: IEG Rankings Revealed

IEG SR’s annual ranking of the largest U.S. sponsors

In Depth

Corporate Donors Receive Charity: Sponsorship Benefits At No Additional Charge

Corporate Donors Receive Charity: Sponsorship Benefits At No Additional Charge

IEG Strategic Philanthropy Study reveals corporate donors continue to receive sponsorship benefits at no additional charge

In Depth

How To Solicit Sponsor Feedback Through Surveys

How To Solicit Sponsor Feedback Through Surveys

Capturing sponsor feedback through surveys aids properties in servicing and renewing

In Depth

Ten Ways Properties Can Add Value To Their Sponsorship Offers

Ten Ways Properties Can Add Value To Their Sponsorship Offers

Adding value to sponsorship packages can make the difference between a sale and a “no”; 10 tips on how to make a better offer

In Depth

Why McDonald’s Has Adopted A New Approach To Sponsorship Activation

Why McDonald’s Has Adopted A New Approach To Sponsorship Activation

McDonald’s reengineers how it activates its global sponsorships in light of dramatic changes in the way consumers interact with information and each other

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