In Depth Stories

In Depth

Far From Kid Stuff: Lessons From P&G On Successfully Partnering With Youth

Procter & Gamble shares insights into using partnerships to reach out to the youth market

In Depth

Making Concessions: The Growing Importance Of On-site Sales Rights To Properties And Sponsors

Bundling sponsorship and on-site sales rights is an option for more properties and marketers, but many considerations must be dealt with before entering agreements

In Depth

How Constituent-based Organizations Can Address Issues Of National Vs. Local Sponsorship

Resolving conflicts between national organizations and their local affiliates

In Depth

Sponsors Identify Peak-performing Properties

Extraordinary properties as identified by their sponsors and what makes them outstanding

In Depth

Strategic Philanthropy Survey: Donors Continue To Receive Marketing Benefits Gratis

IEG Strategic Philanthropy Study uncovers the latest developments in the tricky relationships between nonprofits and corporate donors

In Depth

Shopping For Retail Partners: What Properties Need To Know

Securing retail partnerships grows in importance as properties seek access to packaged goods marketers and retailers fight for market share

In Depth

Media Partner Overview: Industry Woes Mean Sponsorship Grows

Media sponsorship on the rise as print and broadcast outlets have greater need than ever for benefits they can offer to advertisers

In Depth

Values-based Sponsorship: HSBC’s New Global Model

HSBC unveils new global sponsorship strategy that embeds youth, education and community activation platform throughout all its deals

In Depth

Dealing With Data: How Properties Can Collect Audience Information Sponsors Require

What to ask in audience surveys is important for properties to know if they are to be successful in sponsor sales and retention

In Depth

Setting The Standard: Coca-Cola’s New Approach To Sponsorship

Coca-Cola shares its latest thinking around the acquisition and activation of sponsorship and where the medium fits in the company’s overall marketing strategy

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