Healthcare Stories

Category Update

New Brands, New Owners, New Deals For Medical Device Industry

New Brands, New Owners, New Deals For Medical Device Industry

Medical products makers sign new deals to promote new corporate identities following spin-offs and acquisitions

Category Update

Health Care Reform Could Lead To More Sponsorship From Insurers

Health Care Reform Could Lead To More Sponsorship From Insurers

Health insurers anticipate new markets, new sponsorships as a result of pending overhaul of U.S. health care system

Category Update

Hospital Wars Lead To Rise In Sponsorship From Medical Centers

Hospitals grow more active as local sponsors as competition for patients and employees heats up

Emerging Category

HR Outsourcing Boom Leads To Sponsorships From Professional Employer Organizations

Professional employer organizations step up sponsorship to promote HR outsourcing services to small and mid-size companies

STRATEGY

Kaiser Permanente Lays Claim To More Sponsorships

Kaiser Permanente increases sponsorship spending with local participatory sports deals and USA Diving partnership

Category Update

Ad Guidelines Could Lead To More Sponsorship From Drug Makers

Pharmaceutical companies poised to increase sponsorship spending on heels of new ad guidelines

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