Healthcare Stories

Category Update

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers Ready New Deals As Health Care Reform Gains Momentum

Insurers prep new deals and tweak existing ties to build visibility and engage consumers prior to the Oct. 1 rollout of health insurance exchanges

Results

A Recipe For Success: Humana And The Taste Of Chicago

A Recipe For Success: Humana And The Taste Of Chicago

Health insurer credits six-year-old partnership with generating new business, driving Facebook traffic and garnering millions of media impressions

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

Seeking Deals

HumanaVitality Gears Up Sponsorship Program  

HumanaVitality Gears Up Sponsorship Program  

Upstart wellness program uses endurance sports and other events to build brand and reward healthy lifestyles

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

Who Does What

Drugstore Chains To Formulate New Sponsorship Strategy

Drugstore Chains To Formulate New Sponsorship Strategy

The reported introduction of health insurance by Walgreens and other drugstore chains could have a major impact on how pharmacies and health insurers approach and use sponsorship

Category Update

Checking Up On New Activity In The Hospital Category

Checking Up On New Activity In The Hospital Category

Health care reform prompts hospitals to downplay marketing-driven messages in favor of health and wellness platforms

Category Update

Just What The Doctor Ordered: Health Care Reform Prompts New Sponsorship Spending

Just What The Doctor Ordered: Health Care Reform Prompts New Sponsorship Spending

Dental insurer uses sponsorship to build its profile as a result of health care reform; other companies expected to follow

Category Update

How and When Health Care Reform Could Impact Sponsorship

How and When Health Care Reform Could Impact Sponsorship

Major effect should be increased activity from health insurers and related health care companies

Category Update

More Properties Check Into Hospital Sponsorship

More Properties Check Into Hospital Sponsorship

Hospitals continue spending on sponsorship to raise profile in local market competition for patients

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