Healthcare Stories

Healthcare

All In: Health Insurance Exchanges Sign Up New Sponsorships

All In: Health Insurance Exchanges Sign Up New Sponsorships

Kentucky partners with Forecastle music festival on behalf of Kynect health insurance exchange

Healthcare

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Hospital chain enlists medical device manufacturers, health technology and other partners to activate Daytona International Speedway

Healthcare

How Philips Is Using Sponsorship To Promote Health Technology

How Philips Is Using Sponsorship To Promote Health Technology

Dutch electronics company uses sponsorship to promote health technology offerings in the wake of corporate restructuring

Healthcare

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Healthcare company’s evolving business drives need for consumer engagement on a global scale

Healthcare

Blood Banks Crank Up The Sponsorship Spigot

Blood Banks Crank Up The Sponsorship Spigot

BloodSource and Virginia Blood Services expand sponsorship portfolios across motorsports tracks, endurance sports and other properties

Sponsor Profile

Sponsorship Check-Up: Horizon BCBS Tweaks Portfolio In the Wake Of Affordable Care Act

Sponsorship Check-Up: Horizon BCBS Tweaks Portfolio In the Wake Of Affordable Care Act

Health insurer partners with MLS New York Red Bulls to educate young adults about health care options

Healthcare

Washington Health Benefit Exchange Sponsors Sasquatch! Music Festival To Reach Uninsured Consumers

Washington Health Benefit Exchange Sponsors Sasquatch! Music Festival To Reach Uninsured Consumers

With enrollment deadline looming, health care exchange partners with music festival to engage young invincibles

Category Update

A Positive Prognosis: Hospitals Increase Sponsorship Activity

A Positive Prognosis: Hospitals Increase Sponsorship Activity

Hospitals double down on sponsorship to reach new audiences, promote areas of expertise and grow inpatient volume

Healthcare

Category Update: Healthcare Companies

Category Update: Healthcare Companies

IEG SR breaks down hot buttons and activation tactics for the most active segments of the health care industry

Category Update

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Pharmaceutical company partners with inaugural Women’s Initiative to spark a dialogue about health and wellness and promote relevant products

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