College Sports Stories

Who Does What

Snack On This: Nutrition Bars Increase Sponsorship Activity

Snack On This: Nutrition Bars Increase Sponsorship Activity

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the four most active nutrition bar marketers

Who Does What

Drugstore Chains To Formulate New Sponsorship Strategy

Drugstore Chains To Formulate New Sponsorship Strategy

The reported introduction of health insurance by Walgreens and other drugstore chains could have a major impact on how pharmacies and health insurers approach and use sponsorship

Selling

Best Practices: Aligning Sponsorship Sales With Corporate Budget Planning

Best Practices: Aligning Sponsorship Sales With Corporate Budget Planning

Sponsorship sales vets share tips on tapping budgets and securing deals for 2012 and beyond

Category Update

Agricultural Trade Associations Sprout New Sponsorships

Agricultural Trade Associations Sprout New Sponsorships

Idaho Potato Commission inks naming rights to Humanitarian Bowl; American Pistachio Growers partners with USA Water Polo

Emerging Category

New Sponsor Category: Theatrical Productions

New Sponsor Category: Theatrical Productions

Blue Man Group sponsors college athletics to reach new audiences and drive ticket sales

Selling

Best Practices: Two Tips For Selling Small-market Properties

Best Practices: Two Tips For Selling Small-market Properties

Rightsholders hone sales strategies by leveraging mobile tours to scout new sponsors and placing more focus on B2B platforms

Category Update

Casinos Raise Their Sponsorship Ante

Casinos Raise Their Sponsorship Ante

Casinos increase use of sponsorship as a platform to fill hotel rooms and promote entertainment offerings

Category Update

Checking Up On New Activity In The Hospital Category

Checking Up On New Activity In The Hospital Category

Health care reform prompts hospitals to downplay marketing-driven messages in favor of health and wellness platforms

Emerging Category

Building Managers Find Security In Sponsorship

Building Managers Find Security In Sponsorship

Apartments and office buildings turn to sports and event ties as a way to attract new tenants, reward existing renters

Seeking Deals

Vizio Partners With Coachella; Considers Other Youth-centric Ties

Vizio Partners With Coachella; Considers Other Youth-centric Ties

Consumer electronics manufacturer sponsors music fest to support new brand platform and expanding product lineup

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