College Sports Stories

Sponsor Profile

Nissan Readies Sponsorship To Promote New Vehicles

Nissan Readies Sponsorship To Promote New Vehicles

Nissan doubles down to support the rollout of five new vehicles over the next 15 months

Who Does What

Airlines Maintain Course Amid Industry Consolidation

Airlines Maintain Course Amid Industry Consolidation

Overview of strategies, activation efforts and deals for the country’s six largest carriers

Category Update

Cable Companies Bundle Up New Sponsorships

Cable Companies Bundle Up New Sponsorships

New product offerings and increased competition drive new activity in the cable category

Sponsor Profile

No Worries Here: Outback Steakhouse’s Approach To Sponsorship

No Worries Here: Outback Steakhouse’s Approach To Sponsorship

Australian-themed restaurant chain steps up to the plate in using sponsorship to drive incremental sales and guest counts

In Depth

The Evolving Landscape Of Audience Research

The Evolving Landscape Of Audience Research

New online survey tools give properties more options than ever for conducting audience research

Sponsor Profile

Dr Pepper Snapple Group Partners With NFL Chicago Bears

Dr Pepper Snapple Group Partners With NFL Chicago Bears

Beverage underdog replaces The Coca-Cola Co. with seven-year deal; sponsorship includes title of team training camp

Who Does What

Pickup Trucks Increase Sponsorship Payload   

Pickup Trucks Increase Sponsorship Payload   

Rebounding sales and new vehicle rollouts drive new sponsorships and strategic partnerships in the truck category

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

Sponsor Profile

Allstate Launches New Sponsorship Push

Allstate Launches New Sponsorship Push

Insurer inks first product-specific deal in more than a decade; expands college sports program

Seeking Deals

Jani-King To Clean Up With New Sponsorships

Jani-King To Clean Up With New Sponsorships

Commercial cleaner places more focus on sponsorship to generate incremental business from venues and their cosponsors

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