College Sports Stories

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

Sponsor Profile

No Extra Baggage: Samsonite Gears Up First Music Sponsorship

No Extra Baggage: Samsonite Gears Up First Music Sponsorship

Iconic luggage maker partners with Bonnaroo 365 Tour to build credibility and expand reach in front of 18-to-22 year-old consumers

Who Does What

Who Does What: Auto and Home Insurers

Who Does What: Auto and Home Insurers

Property/casualty insurers reshape portfolios to gain a point of differentiation and drive consideration

Selling

How Deals Get Done: Five Sales Tips From Industry Pros

How Deals Get Done: Five Sales Tips From Industry Pros

Sales vets share tips and tactics on identifying prospects and closing deals 

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

Financial services company inks first national tie and doubles down on regional properties to support expanding footprint

One-one-one

A Peek Under The Curtain: Principal Financial Group And The Big Ten

A Peek Under The Curtain: Principal Financial Group And The Big Ten

Assistant director of sponsorships Chris Riedel King discusses the thinking behind The Principal’s new college sports platform

Who Does What

Who Does What: The Fastest Growing U.S. Restaurant Chains

Who Does What: The Fastest Growing U.S. Restaurant Chains

Buffalo Wild Wings, Noodles & Co, Wingstop and others expand portfolios amid a double-digit increase in sales

Who Does What

Candy Makers Unwrap New Sponsorships 

Candy Makers Unwrap New Sponsorships 

Mars, Inc., Jelly Belly Candy Co. and others expand portfolios to engage consumers and build relations with the trade  

Results

Gulf Shores Tourism Sees Success From Southeastern Conference Tie

Gulf Shores Tourism Sees Success From Southeastern Conference Tie

Tourism bureau credits year-old sponsorship to changing consumer perceptions of the Alabama Gulf Coast as a travel destination

Strategy

Bank Of The West Takes Sponsorship Westward

Bank Of The West Takes Sponsorship Westward

Financial services company uses sponsorship to support Go West brand advertising campaign

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