College Sports Stories

Sponsor Profile

Inside Amway’s Evolving Sponsorship Strategy

Inside Amway’s Evolving Sponsorship Strategy

Multi-level marketing company replaces regional deals with national college sports platform

Strategy

Alaska Airlines Banks On New Sponsorship Strategy

Alaska Airlines Banks On New Sponsorship Strategy

Airline launches “less is more” sponsorship strategy to free up activation dollars and maximize return on investment

Strategy

Fair Trade: Keurig Expands Sponsorship Portfolio

Fair Trade: Keurig Expands Sponsorship Portfolio

Single-serve coffee company moves beyond college sports with ties in fashion, entertainment and other vertical markets

College Sports

Quick Hits: Coke Zero and ESPN College GameDay

Quick Hits: Coke Zero and ESPN College GameDay

Sharon Byers, Coca-Cola North America's SVP of sports, entertainment and community marketing, discusses the thinking behind Coke Zero’s partnership with ESPN’s college football preview show

Automotive

Hyundai Sees Success From College Sports Platform

Hyundai Sees Success From College Sports Platform

South Korean automaker boosts brand perception and purchase consideration as a result of college sports platform

Selling

Best Practices: Proposal Briefs

Best Practices: Proposal Briefs

Sellers share advice on creating proposal briefs that break through the clutter and capture attention

Selling

Eight Sponsorship Sales Resolutions For The New Year

Eight Sponsorship Sales Resolutions For The New Year

Sales execs from the NBA, Kiwanis and other organizations discuss how they plan to up their game in 2014 and beyond

Sponsor Profile

Inside Dr Pepper Snapple Group’s Evolving Sponsorship Strategy

Inside Dr Pepper Snapple Group’s Evolving Sponsorship Strategy

Cindy Hourigan, DPS vice president of sponsorships, travel & events, marketing capabilities, discusses how the beverage company has moved beyond pouring rights in favor of collaborative ties that provide added value

Pro Sports

The Most Active Companies and Categories Sponsoring Pro Sports

The Most Active Companies and Categories Sponsoring Pro Sports

The insurance category is the most active sector sponsoring the four major U.S. pro sports leagues and teams with PepsiCo, Inc., Anheuser-Busch InBev, Berkshire Hathaway, Inc. and Adidas AG the most active sponsors

Sponsor Profile

How State Farm Uses Sponsorship To Stand Out From The Competition

How State Farm Uses Sponsorship To Stand Out From The Competition

Insurance company adopts “less is more” strategy to gain a point of differentiation in the white-hot auto insurance category

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