College Sports Stories

One-on-one

NASCAR Sponsorship Delivers ROI For Sprint

NASCAR Sponsorship Delivers ROI For Sprint

Title of NASCAR’s premier series helps boost customer base and revenue and lower churn

Sponsor Profile

Farm Bureau Grows Sponsorship Portfolio

Farm Bureau Grows Sponsorship Portfolio

Membership organization/insurer signs title of Live Nation music venue; expands presence in college sports

Category Update

Sponsorship Remains Fertile Ground for Property/Casualty Insurers

Sponsorship Remains Fertile Ground for Property/Casualty Insurers

Allstate and Esurance sign new deals in soccer and college sports, respectively

Emerging Category

HotelPlanner.com Eyes New Business Through Sports Sponsorships

HotelPlanner.com Eyes New Business Through Sports Sponsorships

Group travel service goes after pro and college deals

Who Does What

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Large and small manufacturers step up activity, primarily with pro and college sports properties

Emerging Category

Hot Sauce Brands Spice Up Music, Sports And Events

Hot Sauce Brands Spice Up Music, Sports And Events

Popular brands in growing category step up activity across variety of properties

Who Does What

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Trends, contacts, strategies and current deals outlined for four major card brands

One-on-one

What’s New At JetBlue

What’s New At JetBlue

Carrier focused on aligning deals and activation elements to overall experiential consumer strategy; strikes Boston Celtics deal to fill out calendar and support new "You Above All" national ad tagline

Category Update

Mutual Funds Investing More In Sponsorship

Mutual Funds Investing More In Sponsorship

Mutual fund companies are back in the market for partnerships after two years with little new activity

Category Update

Ticket Resellers Take Sponsorships Back To School

Ticket Resellers Take Sponsorships Back To School

College athletic programs are the hot sponsorship property among secondary ticket sellers

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