Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Yokohama Tire Corporation and the Los Angeles Angels Continue Longtime Partnership with New Multi-Year Deal
SANTA ANA, Calif. – Yokohama Tire Corporation and the Los Angeles Angels, partners since 2011, have signed a new, multi-year agreement. More


Knockouts Haircuts For Men Announces Its First Major Sports Sponsorship With The Texas Rangers
DALLAS – Irving, Texas-based Knockouts Haircuts for Men, a leading men's hair salon company and franchise, today announced a multi-year team sponsorship with the historic baseball club. More


SERVPRO Will Be Presenting Sponsor Of Heroes Outpost At Houston Open
PONTE VEDRA BEACH, Fla. – SERVPRO, a national leader in property cleanup and restoration and a PGA TOUR sponsor since 2014, will be the presenting sponsor of the Heroes Outpost at this week’s Houston Open. More


SMG To Sponsor Friday And Saturday Concerts At Toyota Grand Prix Of Long Beach
LONG BEACH, Calif. – SMG, the company that manages the Long Beach Convention and Entertainment Center, has signed on to sponsor the Fiesta Friday and Saturday night concerts at the Toyota Grand Prix of Long Beach, April 13-14. More


Surf City Optometry Named Official Vision Performance Provider Of USA Water Polo
HUNTINGTON BEACH, Calif. – Dr. Bronson Hamada of Surf City Optometry, a leader in sports vision and sensory training, will continue his longstanding relationship with USA Water Polo as the official vision performance provider of the men’s and women’s senior national teams. More


NBA and YouTube TV Announce First-Ever Presenting Partnership of the NBA Finals
NEW YORK – The National Basketball Association and YouTube today announced a groundbreaking partnership making YouTube TV – the live TV streaming service – the first-ever presenting partner of the NBA Finals. More


PNC Bank Becomes Official Bank Of NASCAR With Five-Year Agreement
DAYTONA BEACH, Fla. – NASCAR and PNC Bank today announced a five-year agreement that introduces the bank as the “Official Bank of NASCAR” and “Official Wealth Management Partner of NASCAR.” More


Oakland Athletics Choose a Combination of KORE Solutions to Enhance Sponsorship Efforts and Customize CRM Processes
NEW YORK – Today, nine-time World Series winner, the Oakland Athletics, have announced that they have selected a combination of software and services from KORE to take their team to the next level. More


Papa John’s To Sponsor 2018 Thunder Funder Program Proceeds From “Thunder Fireworks” Pizza To Support Show
LOUISVILLE, Ky. – Ordering Papa John’s pizza will help support this year’s Thunder Over Louisville, now just one month away. More


Wakeham + Associates Marketing, Inc. Announces New Naming Rights Agreement for the Former Powerade Centre, Brampton, ON
TORONTO – Wakeham + Associates Marketing, Inc. (WAM) is pleased to announce that it has secured a naming rights agreement with CAA Club Group for the former the Powerade Centre in Brampton, ON on behalf of its owner operator, Realstar Group. More

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