Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Doosan Announces Multi-Year Partnership With New York Yankees
NEW YORK – Doosan, a global leader in the Infrastructure Support Business, is proud to announce a multi-year partnership with the New York Yankees. More


IRONMAN And SwimLabs Swim School Partner To Provide State Of The Art Training For Triathletes And Coaches
TAMPA, Fla. and DENVER – IRONMAN, a Wanda Sports Holdings company, announced today, in conjunction with SwimLabs Swim School (a member of the Streamline Brands family of companies), a partnership designating SwimLabs Swim Schools nationwide as Official IRONMAN Training Centers. More


Roma Announce Qatar Airways as Main Global Partner
AS Roma and Qatar Airways are delighted to announce a multi-year partnership that will see Qatar Airways become the club's official shirt sponsor. More


August Monster Energy NASCAR Cup Series Race Named Consumers Energy 400
BROOKLYN, Mich. — Michigan International Speedway and Consumers Energy have expanded their relationship in a multi-year agreement to include the entitlement sponsorship of the August Monster Energy NASCAR Cup Series race. More


PNC Extends Title Sponsorship of PNC Father/Son Challenge
ORLANDO, Fla. – IMG and NBC Sports today announced that The PNC Financial Services Group, Inc. has extended its contract as title sponsor of the PNC Father/Son Challenge, the tournament that pairs the games’ legends alongside their sons, daughters and grandchildren. More


HOKA ONE ONE And IRONMAN Extend Partnership Across North America And Europe
TAMPA, Fla. and GOLETA, Calif. — IRONMAN, a Wanda Sports Holdings company, announced today a multi-year partnership that expands the relationship with running shoe brand HOKA ONE ONE (a division of Deckers Brands). More


Weatherman Named Official Umbrella of the LPGA
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) today named Weatherman the Official Umbrella of the LPGA. More


Immortals Launches Landmark Partnership With Mountain Dew
LOS ANGELES and SANTA MONICA, Calif. – Global esports organization Immortals announced today it has entered into a comprehensive partnership with Mountain Dew, making the beverage brand Immortals’ first-ever “Official Beverage.” More


Roush Fenway Racing Announces Renewal of No. 17 Partners Through 2021
CONCORD, N.C. – Roush Fenway Racing has announced a deal that will solidify its partnership of Ricky Stenhouse Jr. and the No. 17 Monster Energy NASCAR Cup Series team through 2021. More


FedEx Announced As Sponsor Of World Golf Championships-FedEx St. Jude Invitational
MEMPHIS, Tenn. – The PGA TOUR, on behalf of the International Federation of PGA Tours, today announced FedEx will become the title sponsor for the newly-named World Golf Championships-FedEx St. Jude Invitational, which will move to Memphis, Tennessee, and TPC Southwind beginning with the 2018-19 PGA TOUR Season. More

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