Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


LPGA Partners with UBS and Prudential to Introduce More Business Women to Golf
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) is excited to announce the launch of 'On Par with the LPGA’s Best – UBS and Prudential Women and Golf', a multi-faceted program designed to introduce more business women to the game of golf. More


Charles Schwab Announces 4-year Sponsorship of Fort Worth’s Annual PGA TOUR Event at Colonial Country Club, Starting in 2019
FORT WORTH, Texas – Charles Schwab & Co., a major sponsor on the PGA TOUR and PGA TOUR Champions, will expand its golf presence next year by assuming title sponsorship of the PGA TOUR’s Fort Worth Invitational at Colonial Country Club. More


Doosan Announces Multi-Year Partnership With New York Yankees
NEW YORK – Doosan, a global leader in the Infrastructure Support Business, is proud to announce a multi-year partnership with the New York Yankees. More


IRONMAN And SwimLabs Swim School Partner To Provide State Of The Art Training For Triathletes And Coaches
TAMPA, Fla. and DENVER – IRONMAN, a Wanda Sports Holdings company, announced today, in conjunction with SwimLabs Swim School (a member of the Streamline Brands family of companies), a partnership designating SwimLabs Swim Schools nationwide as Official IRONMAN Training Centers. More


Roma Announce Qatar Airways as Main Global Partner
AS Roma and Qatar Airways are delighted to announce a multi-year partnership that will see Qatar Airways become the club's official shirt sponsor. More


August Monster Energy NASCAR Cup Series Race Named Consumers Energy 400
BROOKLYN, Mich. — Michigan International Speedway and Consumers Energy have expanded their relationship in a multi-year agreement to include the entitlement sponsorship of the August Monster Energy NASCAR Cup Series race. More


PNC Extends Title Sponsorship of PNC Father/Son Challenge
ORLANDO, Fla. – IMG and NBC Sports today announced that The PNC Financial Services Group, Inc. has extended its contract as title sponsor of the PNC Father/Son Challenge, the tournament that pairs the games’ legends alongside their sons, daughters and grandchildren. More


HOKA ONE ONE And IRONMAN Extend Partnership Across North America And Europe
TAMPA, Fla. and GOLETA, Calif. — IRONMAN, a Wanda Sports Holdings company, announced today a multi-year partnership that expands the relationship with running shoe brand HOKA ONE ONE (a division of Deckers Brands). More


Weatherman Named Official Umbrella of the LPGA
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) today named Weatherman the Official Umbrella of the LPGA. More


Immortals Launches Landmark Partnership With Mountain Dew
LOS ANGELES and SANTA MONICA, Calif. – Global esports organization Immortals announced today it has entered into a comprehensive partnership with Mountain Dew, making the beverage brand Immortals’ first-ever “Official Beverage.” More

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