Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


NBA 2K League Announces New Partnership With HyperX For Its Inaugural Season
NEW YORK – The NBA 2K League and HyperX today announced a new partnership that will make HyperX the Official Gaming Headset of the NBA 2K League. More


SiteOne Landscape Supply to Partner with JR Motorsports and the No. 7 Team at Dover International Speedway
MOORESVILLE, N.C. – JR Motorsports announced today that SiteOne Landscape Supply, Inc., the largest and only national wholesale distributor of landscape supplies in the United States, will serve as primary sponsor of Justin Allgaier and the No. 7 team for the upcoming OneMain Financial 200 NASCAR Xfinity Series race at Dover International Speedway on Saturday, May 5. More


Zurich Insurance Extends Sponsorship of Zurich Classic of New Orleans through 2026
AVONDALE, La. – Zurich Insurance is renewing its sponsorship of the Zurich Classic of New Orleans through 2026. More


Festival Foods to Fuel Madison Festivals, Inc. as Presenting Sponsor
Race Day Events is proud to announce Festival Foods as the Presenting Sponsor of the 2018 Madison Festivals, Inc. event lineup, which includes Taste of Madison, Run Madtown and Madison Marathon. More


Giant Food and Wizards District Gaming Announce Partnership
WASHINGTON – Monumental Sports & Entertainment (MSE) and Giant Food, the leading greater Washington D.C. regional grocery chain, announced today that they have reached an agreement to make Giant Food a sponsor of Wizards District Gaming beginning with its inaugural 2018 season as a member of the NBA 2K League which is part of the explosively popular esports competitive video gaming genre. More


K-Swiss and Immortals Announce First Ever Sneaker Designed Exclusively for an Esports Team
LOS ANGELES – Heritage footwear brand K-Swiss announced today a groundbreaking new partnership with premier esports organization, Immortals, to launch the first signature sneaker for a professional gaming team. More


Orig3n Signs As Official Personal Health Partner of Alaska Airlines Bay to Breakers
SAN FRANCISCO – Alaska Airlines Bay to Breakers announces Orig3n, a Boston-based biotech company pioneering the future of health through genetics and regenerative medicine, as the Official Personal Health Partner of the Bay Area’s most celebrated running event. More


Kenseth Reunites with Jack Roush and Roush Fenway Racing with Wyndham Rewards Joining as a New Primary Partner on No. 6 Ford Fusion
CONCORD, N.C. – Who said you can’t go home? NASCAR champion Matt Kenseth will return to the organization where he began his storied NASCAR career, piloting Roush Fenway’s flagship No. 6 Ford Fusion for a part of the 2018 season. More


LPGA Partners with UBS and Prudential to Introduce More Business Women to Golf
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) is excited to announce the launch of 'On Par with the LPGA’s Best – UBS and Prudential Women and Golf', a multi-faceted program designed to introduce more business women to the game of golf. More


Charles Schwab Announces 4-year Sponsorship of Fort Worth’s Annual PGA TOUR Event at Colonial Country Club, Starting in 2019
FORT WORTH, Texas – Charles Schwab & Co., a major sponsor on the PGA TOUR and PGA TOUR Champions, will expand its golf presence next year by assuming title sponsorship of the PGA TOUR’s Fort Worth Invitational at Colonial Country Club. More

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