Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


U.S. Cellular to Back JRM’s No. 1 Chevrolet as Primary Sponsor at Iowa
MOORESVILLE, N.C. – JR Motorsports announced today that wireless carrier U.S. Cellular will join Elliott Sadler and the No. 1 team as a primary sponsor for the U.S. Cellular 250 NASCAR Xfinity Series race at Iowa Speedway on July 28. More


Mountain Valley Spring Water Official Water Sponsor of SEED Food & Wine Week Los Angeles ft. Eat Drink Vegan
PASADENA, Calif. – Mountain Valley Spring Water named official water sponsor of Eat Drink Vegan. More


The Houston Outlaws Sign T-Mobile as Official Sponsor for Overwatch League Esports Team
FRISCO, Texas – T-Mobile and the Houston Outlaws have entered into an official partnership to further push the telecommunications provider’s integration with the burgeoning esports industry and cement the Houston Outlaws as one of the leading teams in Blizzard’s Overwatch League. More


Drydene Lubricants, Dover International Speedway Reach Partnership Deal
DOVER, Del. – Drydene Lubricants, a well-respected Heavy Duty, Automotive and Industrial lubricant brand in the mid-Atlantic region, has joined Dover International Speedway’s growing list of partners in advance of the Monster Mile’s 2018 NASCAR schedule, track officials announced today. More


Florida-based Fast Radios, Inc. Will Continue Providing USA Luge With The Best In On-Hill Communication
LAKE PLACID, N.Y. - Fast Radios, Inc. has extended its relationship with USA Luge through the 2022 Olympic Winter Games in Beijing. More


Utz Partners with MLB in Its First Major Sports League Sponsorship
HANOVER, Pa. – Major League Baseball and Utz Quality Foods LLC today announced a new multi-faceted sponsorship agreement that extends across television, digital media and retail locations and makes Utz the Official Salty Snack of MLB. More


Great Clips Announces Partnership with NHL, NHLPA
MINNEAPOLIS – Great Clips, Inc. is proud to be named the Official Hair Salon of the NHL as part of a partnership with the National Hockey League Players' Association (NHLPA) and the National Hockey League (NHL) for the 2018 Stanley Cup Playoffs. More


NBA 2K League And Scuf Gaming Announce New Partnership
NEW YORK – As the NBA 2K League makes its debut today, it has announced a new multiyear partnership that will make Scuf Gaming, the innovator and creator of high-performance gaming controllers, the Official Gaming Controller of the NBA 2K League. More


Progressive Insurance and NMMA Renew Boat and Sportshow Sponsorship
CHICAGO – The National Marine Manufacturers Association (NMMA), the world’s largest producer of boat and sportshows, announced it is extending its longstanding partnership with the Progressive Group of Insurance Companies, which will maintain its title sponsorship for NMMA's 18 boat and sportshows through 2023. More


Richard Petty Motorsports and WWT Announce New Partnership
ST. LOUIS – Richard Petty Motorsports and World Wide Technology (WWT), a market-leading technology solution provider, announced today an official partnership, naming WWT the Technology and Analytics Partner of Richard Petty Motorsports (RPM). More

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