Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


AEG Announces Extended Partnership with Amgen for Amgen Tour of California in New Multiyear Agreement
LOS ANGELES – AEG, the owner and operator of the Amgen Tour of California, announced it is renewing its agreement with Amgen, one of the world’s leading biotechnology companies, extending their more than a decade-long relationship. More


MLL Announces Partnership with Lizard Skins
BOSTON – Major League Lacrosse announced today that the grip tape company Lizard Skins will be an official tape provider for the 2018 season. More


People’s United Bank Has Renewed Their Contract as Title Sponsor for the Vermont City Marathon
BURLINGTON, Vt. – RunVermont is pleased to announce that People’s United Bank. N.A, has renewed their contract as title sponsor for the Vermont City Marathon. More


Tottenham Hotspur and William Hill Extend Official Partnership
LONDON, U.K. – Tottenham Hotspur today announced a new multi-year extension to its partnership with William Hill. More


Emirates and Formula 1 Renew Global Partnership
DUBAI, U.A.E – Emirates, the world’s largest international airline, and Formula 1, the pinnacle of motorsport, today announced they have renewed and expanded their partnership until the end of 2022. More


ARCA Racing Series Presented by Menards at MIS Named ZOMONGO 200
BROOKLYN, Mich. — The Big Life is coming to Michigan International Speedway in June. The ARCA Racing Series presented by Menards race on June 8 will be called the ZOMONGO 200. More


LPGA, Dow Partner to Bring New Team Competition to Michigan’s Great Lakes Bay Region Starting in 2019
MIDLAND, Mich. – The Ladies Professional Golf Association and The Dow Chemical Company announced today a new official LPGA Tour event coming to Michigan’s Great Lakes Bay Region next summer. More


Ventum And IRONMAN Announce Global Partnership
TAMPA, Fla. and MIAMI BEACH, Fla. – IRONMAN, a Wanda Sports Holdings company, announced today a new partnership with Ventum, the triathlon racing bike brand, to become the Official Global Bike Partner of IRONMAN as well as the Official Bike Supplier of the IRONMAN World Championship and IRONMAN 70.3 World Championship. More


Intel Capital and the NBA Announce Emerging Technology Initiative
PALM DESERT, Calif. – The National Basketball Association (NBA) and Intel Capital today announced a sports and entertainment technology innovation collaboration called the “NBA + Intel Capital Emerging Technology Initiative.” More


NASCAR, Camping World Expand Partnership, Provide Gander Outdoors Entitlement
DAYTONA BEACH, Fla. – NASCAR and Camping World have expanded their agreement to provide Gander Outdoors naming rights to the NASCAR Camping World Truck Series. More

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