Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.

 

Nordstrom To Sponsor The Tony Awards Red Carpet For Fourth Consecutive Year
NEW YORK – The Tony Awards announced today that Nordstrom will return as the official Red Carpet sponsor for Broadway’s biggest night. This year will mark their fourth consecutive year as the Red Carpet sponsor of the Tony Awards. More

 

BMW Group Korea to Host LPGA Tournament Beginning in 2019
DAYTONA BEACH, Fla. – LPGA Commissioner Mike Whan and BMW Group Korea’s Chairman Hyo Joon Kim announced on May 23 that BMW Group Korea will host a Ladies Professional Golf Association (LPGA) tournament beginning in 2019 in the Republic of Korea. The tournament purse is set for $2 million, with the winner’s portion to be $300,000. More

 

Herbalife Nutrition Renews Partnership As Official Nutrition Sponsor Of Cristiano Ronaldo
LOS ANGELES – Herbalife Nutrition, today announced the renewal of its multi-year sponsorship with International soccer star, Cristiano Ronaldo, extending their relationship that first began in 2013, to 2021. More

 

LPGA and 18Birdies Announce Joint Initiative to Promote Women’s Golf
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA), one of the longest-running women's professional sports associations in the world, and golf startup 18Birdies, a mobile and social golf platform that enhances the experience for golfers, announced today that they have combined forces to further promote the growth of the women's game. More

 

Obrigado to Serve as Official Beverage Sponsor of Broadway Show ‘Escape to Margaritaville’
IRVINE, Calif. — Theatregoers can now sip on a refreshing and delicious beverage while enjoying Escape to Margaritaville, the new Broadway musical comedy featuring the songs of iconic singer-songwriter-author Jimmy Buffett, thanks to a sponsorship by Obrigado coconut water. More

 

Sierra Trading Post Joins Warrior Dash as Official Outdoor Retail Partner
CHICAGO – Warrior Dash, the 5k obstacle course race that more than 3 million participants have completed since 2009, and its parent company Red Frog Events, today announced Sierra Trading Post, an off-price retailer that delivers great savings on outdoor and active brands, as the official Outdoor Retail partner of Warrior Dash 2018. More

 

Southern Living Named Presenting Sponsor Of The 2018 Atlanta Food & Wine Festival
NEW YORK and BIRMINGHAM, Ala. – Southern Living today announced that it will be the presenting sponsor of the Atlanta Food & Wine Festival for the first time. More

 

Birmingham Legion FC Announces Post Consumer Brands as First Corporate Sponsor
BIRMINGHAM – Birmingham Legion FC today announced Minnesota-based Post Consumer Brands – producers of cereals such as Honey Bunches of Oats, Pebbles and Malt O Meal Bag Cereal – as the club’s first corporate sponsor for its inaugural 2019 season. More

 

Colavita Named Presenting Sponsor of Sixth Annual NYC Pride Ride
Leading family-owned Italian extra virgin olive oil company and long-time sponsor of professional and amateur USA cycling Colavita is celebrating LGBTQIA+ Pride as an official sponsor of NYC Pride 2018 and presenting sponsor of NYC Pride Ride. More

 

Shanghai to Host First LPGA Event in Five-Year Deal With Buick
SHANGHAI – SAIC-GM Buick Brand, WME | IMG China and the LPGA announced at a special press conference today that the prestigious LPGA Tour will be in Shanghai October 18-21, 2018 for an all new women’s golf event, the Buick LPGA Shanghai, at Qizhong Garden Golf Club. More

 
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