Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


The Libman Company to Sponsor Four NCAA March Madness Tournaments
ARCOLA, Ill. – The Libman Company, a 122-year old manufacturer of household and high-power cleaning tools including mops, has expanded its current basketball sports sponsorships to include four upcoming NCAA men's tournaments taking place in March: The Big Ten, Big East, Pac-12 and American Athletic Conferences. More


Fleet Cost & Care to Sponsor Rahal's No. 15 Honda at Texas
Rahal Letterman Lanigan Racing announced today that Fleet Cost & Care, maker of comprehensive fleet management software solutions NexGen and Atom, will debut as a primary sponsor on a Verizon IndyCar Series car with driver Graham Rahal for the Texas Indy 600 at Texas Motor Speedway on June 9. More


Herr Foods Renews ARCA Sponsorship Program for 2018
TOLEDO, Ohio – Officials from the Automobile Racing Club of America (ARCA) and Herr Foods Inc. announced today that the Pennsylvania-based snack food producer will become the race entitlement sponsor of ARCA's 2018 event at Madison International Speedway in Oregon, Wis. More


Kappa Becomes Official Partner of the Alfa Romeo Sauber F1 Team
We are delighted to announce that Kappa has joined us as Official Partner of the Alfa Romeo Sauber F1 Team. More


Emirates and Arsenal Renew Sponsorship Deal
LONDON and DUBAI – Emirates, the world’s largest international airline, and Arsenal Football Club, have today announced a new sponsorship deal. More


Alaska Airlines Named Presenting Sponsor of Giant Race Series
SAN FRANCISCO – Giants Enterprises welcomes Alaska Airlines as presenting sponsor of the baseball-themed run and walk Giant Race Series. More


Beko Extends and Expands Sponsorship Agreement With FC Barcelona and Announces Gerard Piqué as Global Ambassador for Eat Like a Pro Initiative
ISTANBUL and BARCELONA, Spain – Beko, the leading domestic appliance brand in Europe, announced the extension of its sponsorship of FC Barcelona, which will see of a number of exciting joint initiatives over the next three sportive seasons. More


P3R Adds National Companies to Partnership Portfolio In 2018
PITTSBURGH – P3R, one of the nation’s premier endurance running organizations, is pleased to announce new partnerships with Peoples Gas, Chick-fil-A, Wabtec, Bayer, Chipotle and Isaly’s for the 2018 DICK’S Sporting Goods Pittsburgh Marathon. More


Reis & Irvy’s Announces Four-Facility Sponsorship Agreement With NHL Team Dallas Stars
SAN DIEGO – Reis & Irvy’s, a subsidiary franchise concept of Generation NEXT Franchise Brands, Inc., announced today that is has secured a sponsorship agreement and partnership with the Dallas Stars. More


Summit Racing Equipment Renews Sponsorship of Sportsman Racing Programs
Summit Racing Equipment, an industry leader in distribution of auto racing parts and equipment through catalogs and the Internet, has renewed its long-standing sponsorship of the NHRA Summit Drag Racing Series, Summit Racing NHRA King of the Track program, and the official high-performance source of NHRA. The commitment by Summit Racing continues to support sportsman racers across the country which has long been the backbone of drag racing. More

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