Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


LA Galaxy, StubHub Center And Constellation Brands Extend And Expand Partnership In Multiyear, Multimillion-Dollar Agreement
LOS ANGELES – Five-time MLS Cup champions the LA Galaxy and the StubHub Center are extending their partnership with Constellation Brands, a leading beverage alcohol company, in a new multiyear agreement. More


Fever-Tree Championships: LTA Signs Up Title-Sponsor To Prestigious Queen’s Club Tournament
The prestigious, traditional pre-Wimbledon grass court tournament at The Queen’s Club is to be renamed the Fever-Tree Championships after the Lawn Tennis Association (LTA) agreed a three-year deal with the premium mixer drinks company to title-sponsor the event. More


Heineken Extends Partnership With MLS For Five Years
Heineken has extended its long-term partnership with Major League Soccer, announcing on Tuesday a five-year renewal as the Official Beer of MLS. More


Proactive Health Labs Official IOA Championship Sponsor
BEAUMONT, Calif. — As the Symetra Tour gears up for the 3rd annual IOA Championship presented by Morongo Casino Resort & Spa from April 6-8, a new official sponsor for the tournament—Proactive Health Labs—has joined the team. More


BNP Paribas Renews Its Title Sponsorship of the BNP Paribas Open Through 2023
INDIAN WELLS, Calif. – BNP Paribas has extended its title sponsorship of the BNP Paribas Open from 2019 through 2023. More


Essentia Named Official Hydration Partner Of USA Water Polo
HUNTINGTON BEACH, Calif. – Essentia, the pioneer of ionized alkaline bottled water in the U.S., has been named the official hydration partner of the USA Water Polo Men’s and Women’s Senior National Teams. More


St. Jude Children’s Research Hospital Announced As New Title Partner For 2018 Rock ‘N’ Roll Seattle Marathon And 1/2 Marathon
TAMPA, Fla. and MEMPHIS, Tenn. – The Rock ‘n’ Roll Marathon Series and St. Jude Children’s Research Hospital announced today a new title partnership of the annual Seattle event. More


‘Case’ Study: NASCAR, Busch Beer Announce Return of Busch Pole Award
DAYTONA BEACH, Fla. — NASCAR and Anheuser-Busch announced today a multi-year agreement that welcomes the global brand back as an Official Partner and designates Busch Beer as the “Official Beer of NASCAR.” More


Consumer Cellular Joins the LPGA Family as Official Partner
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) announced today that Consumer Cellular, a top-rated U.S. based wireless phone provider, has been named an Official Marketing Partner and will have a presence throughout the season during television broadcasts and with on-course signage at select events. More


LEADERS Cosmetics Extends LPGA Relationship Through 2020, Becomes Official Cosmetics Partner
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) announced today that LEADERS Cosmetics, a global leader in facial masks and skincare products, has extended its relationship with the LPGA through 2020, and its designation has been broadened to Official Cosmetics Partner. More

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