For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.


Focus on Cause: IEG Insights into Corporate/Nonprofit Relationships

IEG Insights into Corporate/Nonprofit Relationships

As attention is focused on cause marketing, sponsorship and other ties between business and worthy not-for-profit organizations during Breast Cancer Awareness Month, IEG shares new developments and trends, as well as offers expert analysis of some recent campaigns. more

The Marketing Games: IEG

London 2012 Olympic Sponsorship Insights

Every two years, the Olympic Games provide an unprecedented opportunity to examine multiple aspects of sponsorship. This page aggregates the collective wisdom of IEG’s experts as they take stock of what’s happening in London, sharing their take on the best (and worst) activations, evaluating how the various Olympic organizations are performing as properties, and responding to the latest developments concerning ambush marketing and other stories of interest. more


IEG’s Nonprofit Sponsorship Survey

As a percentage of nonprofit organizations’ total number of corporate relationships, marketing-driven sponsorships declined over the past year, but in terms of share of revenue, the portion earned from sponsorship jumped dramatically. IEG Sponsorship Report’s eighth annual survey of nonprofits. more

Invest, Don’t Buy: A Smarter Way to Sponsor

Invest, Don't Buy: A Smarter Way to Sponsor

Stop Buying Sponsorships — Start Investing in Partnerships. In our new sponsorship strategy paper, IEG Consulting Group demonstrates why it is time to change your approach to sponsorship. more

Sponsorship Spending - Sponsorship Resources

Sponsorship Spending

IEG has researched and analyzed patterns in Sponsorship Spending. more


ESP’s Guide to Corporate/Nonprofit Relationships

Relationships between nonprofit organizations and businesses are becoming increasingly varied and strategic as they shift from charitable relationships between benevolent donors and grateful recipients to alliances that create diverse benefits for both partners and added value for communities. more

Salary Survey - Sponsorship Resources

Salary Survey

IEG annual salary survey takes a look at the average sponsorship industry salary and who is earning what. more

Why Sponsorship - Sponsorship Resources

Why Sponsorship is the Fastest-Growing Marketing Medium

ESP Properties has found that there are many changes that have contributed to sponsorship’s growth. more

Why Companies Sponsor - Sponsorship Resources

ESP’s Guide to Why Companies Sponsor

ESP Properties has investigated the most common reasons companies use sponsorship and what the benefits are. more

Sponsorship Lexicon and Glossary - Sponsorship Resources

ESP Lexicon and Glossary

Our Sponsorship Lexicon and Glossary is an effective reference tool when working with all aspects of sponsorship. more

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