Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Retail Banks: A Sponsorship Category Update
Whitepaper

Retail Banks: A Sponsorship Category Update

Although it took until 2012 for bank sponsorship spending to reach and surpass pre-recession levels, both large and small financial institutions have been steadily increasing investments in sponsorship to acquire new customers, reward existing clients and demonstrate community involvement. more

 
IEG’s Long-range Weather Forecast for Causes
Whitepaper

IEG’s Long-range Weather Forecast for Causes

IEG recently conducted in-depth interviews with many leading health-related nonprofits to assess the state of cause sponsorship--including progress that has been made, challenges that remain and what needs to be done to keep moving forward. more

 
World Cup Sponsorship Picture [INFOGRAPHIC]
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World Cup's Sponsorship Picture

FIFA is poised to earn more than $1.6 billion in sponsorship revenue over the four-year period from 2011-2014, with the vast majority of those partnerships focused on the World Cup tournament. more

 
2014 FIFA World Cup Brazil Sponsorship Insights
POV

2014 FIFA World Cup Brazil Sponsorship Insights

As the largest sponsorship stage in terms of global activity, the 2014FIFA World Cup tournament will be the topic of much conversation among marketers. To keep you up to date and ensure you can access all the relevant information and examples in one place, IEG has created a special section on sponsorship.com dedicated to sponsorship and leveraging activity surrounding 2014 FIFA World Cup Brazil. more

 
Arts Sponsorship Spending to Total $927 Million in 2014 [INFOGRAPHIC]
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Arts Sponsorship Spending to Total $927 Million in 2014

Sponsorship spending on symphony orchestras, performing arts venues and other organizations is expected to grow just 1.4 percent in 2014, down from 2.6 percent from 2012 to 2013. more

 
IEG Survey Results: The State of Association Sponsorship
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IEG Survey Results: The State of Association Sponsorship

IEG’s most recent survey of associations reveals many positive developments related to sponsorship, most dramatically that 75 percent of respondents reported an increase in partnership revenue last year. The survey also examines how associations approach sponsorship. more

 
Auto Manufacturers: A Sponsorship Category Update
Whitepaper

Auto Manufacturers: A Sponsorship Category Update

Our latest special report explores sponsorship activity, spending, trends and activation elements in the auto category, including how the top ten spenders - from GM at $266 million to Honda at $36 million - are partnering with rightsholders to accomplish multiple objectives such as reaching new audiences and gaining consideration. more

 
Sponsorship Decision-makers Study Highlights What Sponsors Want
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Sponsorship Decision-makers Study Highlights What Sponsors Want

The 14th annual IEG/Performance Research Sponsorship Decision-makers Survey yields actionable insight into what corporate marketers expect from their sports, entertainment, cause, event and association partnerships. more

 
Music Sponsorship Spending To Total $1.34 Billion In 2014 [INFOGRAPHIC]
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Music Sponsorship Spending To Total $1.34 Billion In 2014

Music provides an unparalleled platform to engage consumers through a key passion point. more

 
Sochi 2014 Olympic Sponsorship Insights
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Sochi 2014 Olympic Sponsorship Insights

No event on Earth matches an Olympic Games in terms of the amount of sponsorship activity. IEG has created this special section to capture how the worldwide Olympic partners and sponsors of the U.S. Olympic Committee are activating around the Sochi Winter Games and to share our commentary on the latest developments. more

 
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