Insights

For more than 30 years, ESP, and its predecessor, IEG, have provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, online publications, webinars, trend reports and surveys.

 

When Stadiums Met Augmented Reality
Ben Woods, Lead Consultant, Two Circles, A Part of ESP Properties Oct 4

When Stadiums Met Augmented Reality

These are unprecedented times in our industry. The last 12 months alone have presented us with numerous first-of-a-kind rights deals for live sporting events. more

 
Sponsorship Spending On Music To Total $1.47 Billion In 2016 [INFOGRAPHIC]
Infographic

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship spending on music tours, festivals and venues is expected to reach $1.47 billion in 2016, up 5.6 percent from 2015, according to IEG research. more

 
Global Spending On Tennis To Grow 4.2 Percent In 2016 [INFOGRAPHIC]
Infographic

Global Spending On Tennis To Grow 4.2 Percent In 2016

Global sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies is expected to total $801 million in 2016, a 4.2 percent increase from 2015, according to IEG research. more

 
Worldwide Spending On Golf To Total $1.82 Billion In 2016 [INFOGRAPHIC]
Infographic

Worldwide Spending On Golf To Total $1.82 Billion In 2016

Global spending on golf is expected to total $1.82 billion in 2016, up 5.1 percent from 2015, according to IEG research. more

 
Hotels & Sponsorship
Whitepaper

Hotels & Sponsorship

IEG’s latest special report looks at how sharing-economy competitors and merger activity are influencing the category. more

 
Rio 2016 Olympic Games Sponsorship Insights
POV

Rio 2016 Olympic Sponsorship Insights

IEG has created this special section to centralize critical information and insights regarding sponsorship activity and trends coming out of the Rio Games. more

 
Fair And Festival Sponsorship Spending To Total $878 Million In 2016 [INFOGRAPHIC]
Infographic

Fair And Festival Sponsorship Spending To Total $878 Million In 2016

Sponsorship spending on fairs, festivals and annual events is expected to total $878 million in 2016, a 2.1 percent increase over the previous year, according to IEG research. more

 
OTT’s On Fire; Should Broadcast Be Terrified?
Ben Woods, Lead Consultant, Two Circles, A Part of ESP Properties Jul 7

OTT’s On Fire; Should Broadcast Be Terrified?

Certainly not for a while, at least. As I stroll out of Lille’s Eurostar terminal, with my precious tickets stowed safely in my suitcase, my friends and family will be turning to a television to follow the UEFA Euro 2016 football tournament this summer. more

 
Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?
Jim Andrews Jun 29

Anticipating Rio 2016: Out of the Rut or More of the Same from Sponsors?

For marketers, the Olympic Games and FIFA World Cup tournaments typically represent milestones marking new developments and innovations in sponsorship. more

 
Sponsorship Insights from Copa America Centenario & UEFA Euro 2016
POV

Sponsorship Insights from Copa America Centenario & UEFA Euro 2016

Similar to the content we publish on a more comprehensive scale around FIFA World Cup and the Olympic Games, IEG here takes a quick look at how one Copa America event sponsor, one Copa America team sponsor and two Euro 2016 sponsors are bringing their associations to life. more

 
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Sponsorship Articles and Guides

Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info