Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

 Advertising Opportunities

Partnership Opportunities

IEG Advertising Opportunities allow sponsors, properties, and agencies to find out who you are. Advertising at our annual conference or in our Sourcebook will not only give you immediate benefits but long-term benefits as well. more

 
 Leadership Team

Leadership Team

IEG’s Leadership team has some of the most experienced players in the sponsorship industry. more

 
About
 
About IEG

Overview

From measurement to training, research to consulting, and annual conferences to seminar series IEG is the leading provider in the sponsorship industry, and has an unparallel understanding of how and why each of the mediums work. more

 
Sponsorship Consulting & Sponsorship ROI

Sponsorship Consulting

IEG helps sponsors measure their sponsorship ROI and evaluate sponsorship opportunities; and helps properties enhance their value and develop proposals and strategies to increase corporate sponsorship. more

 
Sponsorship Information Services

Publications

Including the world’s most prestigious sponsorship conference; the indispensable Sponsorship Report; & webinars offering practical training. more

 
Sponsorship Research Services

Sponsorship Research

IEG’s Research Services turns data from thousands of sponsorship strategies, deals and budgets into actionable insights and recommendations for leading sponsors, properties and agencies. more

 
Sponsorship Valuation & Sponsorship Evaluation Services

Sponsorship Valuation

IEG’s Valuation Services help determine the fair market value of any sponsorship opportunity. more

 
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