Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Auto Category Update
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Auto Category Update

IEG’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more

 
Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season [INFOGRAPHIC]
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Sponsorship Spending On The NBA Totals $861 Million In 2016-2017 Season

Sponsorship spending on the National Basketball Association and its 30 teams totaled $861 million in the 2016-2017 season, a 7.8 percent increase from the previous year, per IEG research more

 
Insurance Category Update
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Insurance Category Update

IEG’s latest in-depth look at one of the most active sponsorship categories examines trends, objectives and spending by the major players in property and casualty insurance. more

 
Top Sponsors Report
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Top Sponsors Report

IEG’s annual look at who spends the most on sponsorship identifies the most active companies and categories and how much they allocate to partnerships. more

 
Sponsorship Spending On Music To Total $1.54 Billion In 2017 [INFOGRAPHIC]
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Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship spending on music tours, festivals and venues is expected to total $1.54 billion in 2017, up 4.8 percent from 2016, per IEG research. more

 
NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season [INFOGRAPHIC]
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NFL Sponsorship Revenue Totals $1.25 Billion In 2016 Season

Sponsorship spending on the NFL and its 32 teams rose 4.3 percent to $1.25 billion in the 2016-2017 season, according to IEG research. more

 
Global Motorsports Spending To Total $5.75 Billion In 2017 [INFOGRAPHIC]
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Global Motorsports Spending To Total $5.75 Billion In 2017

Global spending on motorsports sanctioning bodies, teams and tracks is expected to total $5.75 billion in 2017, up 3.1 percent from 2016, according to IEG research more

 
What Sponsors Want and Where Dollars Will Go in 2017
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What Sponsors Want and Where their Dollars Will Go in 2017

Results of the IEG/ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2017 priorities for rightsholders and brands. more

 
Awards Show Sponsorship To Total $139.2 Million In 2016 [INFOGRAPHIC]
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Awards Show Sponsorship To Total $139.2 Million In 2016

Sponsorship spending on the Academy Awards, Grammy Awards and other televised awards shows is expected to total $139.2 million in 2016, up 4.3 percent from $133.5 million in 2015, according to IEG research. more

 
Sponsorship Spending on Endurance Sports to Total $125 Million in 2016 [INFOGRAPHIC]
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Sponsorship Spending on Endurance Sports to Total $125 Million in 2016

Sponsorship spending on marathons, cycling competitions and other endurance sports events is expected to total $124.6 million in 2016, a 4.9 percent increase from 2015, according to IEG research more

 
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