Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Salary Survey - Sponsorship Resources

Salary Survey

IEG annual salary survey takes a look at the average sponsorship industry salary and who is earning what. more

 
Why Sponsorship - Sponsorship Resources

Why Sponsorship is the Fastest-Growing Marketing Medium

ESP Properties has found that there are many changes that have contributed to sponsorship’s growth. more

 
Why Companies Sponsor - Sponsorship Resources

ESP’s Guide to Why Companies Sponsor

ESP Properties has investigated the most common reasons companies use sponsorship and what the benefits are. more

 
Sponsorship Lexicon and Glossary - Sponsorship Resources

ESP Lexicon and Glossary

Our Sponsorship Lexicon and Glossary is an effective reference tool when working with all aspects of sponsorship. more

 
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Sponsorship Report

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