Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

 

Sponsorship Spending on the NBA Totals $1.12 Billion in 2017-2018 Season [INFOGRAPHIC]
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Sponsorship Spending on the NBA Totals $1.12 Billion in 2017-2018 Season

Jersey patch agreements have combined with significant deals at the team and league levels to push estimated NBA sponsorship spending over $1 billion for the first time, according to IEG research. more

 
Telecommunications Category Update
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Telecommunications Category Update

IEG’s latest report explores developing trends in a category that encompasses not just phone service, but media, tech and other converging areas. more

 
Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018 [INFOGRAPHIC]
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Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018

Sponsorship spending on college athletics is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over the prior season, according to IEG projections. more

 
Cause Sponsorship Spending To Total $2.14 Billion In 2018 [INFOGRAPHIC]
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Cause Sponsorship Spending To Total $2.14 Billion In 2018

Sponsorship spending on causes is expected to grow 4.4 percent to $2.14 billion in 2018, according to IEG research. more

 
PyeongChang’s Sponsorship Picture [INFOGRAPHIC]
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PyeongChang’s Sponsorship Picture

As in Sochi in 2014, global and local sponsors have filled the coffers of the organizing committee for this year’s Winter Olympic Games in PyeongChang. more

 
Live Sports: Must See, But How?
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Live Sports: Must See, But How?

Complete with compelling new data and insights, IEG’s latest briefing explores the options for both rightsholders and brands in the new video ecosystem. more

 
NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season [INFOGRAPHIC]
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NFL Sponsorship Revenue Totals $1.32 Billion In 2017-2018 Season

Sponsorship spending on the National Football League and its 32 teams rose 5.9 percent to $1.32 billion in the 2017-2018 season, according to IEG research. more

 
What Sponsors Want and Where Dollars Will Go in 2018
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What Sponsors Want and Where Dollars Will Go in 2018

Results of the IEG Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2018 priorities for rightsholders and brands. more

 
Tire Category Update
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Tire Category Update

IEG’s latest report documents the surprising amount of non-endemic sponsorship activity on behalf of tire brands. more

 
Sponsorship Spending On MLB Totals $892 Million In 2017 Season [Infographic]
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Sponsorship Spending On MLB Totals $892 Million In 2017 Season

Sponsorship spending on Major League Baseball and the league’s 30 teams totaled $892 million in the 2017 season, a 7.9 percent increase from the previous year, according to IEG research. more

 
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Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info