Sponsorship spending on music tours, festivals and venues is expected to total $1.54 billion in 2017, up 4.8 percent from 2016.

The increase exceeds the projected 4.1 percent increase in overall 2017 North American sponsorship spending and 3.9 percent increase in entertainment spending, but lags the 5.6 percent increase in music spending in 2016.

Anheuser-Busch InBev remains the undisputed leader in live music. Fifty-one percent of music festivals with a sponsor in the alcoholic beverage category report a partnership with an A-B brand, up from 28 percent in 2016.

Demonstrating the ubiquity of ride share services, Uber replaces PepsiCo as the second most active sponsor of music festivals. Twenty-one percent of properties with a sponsor in the ride share category have a partnership with Uber, more than double the number of properties in 2016 (eight percent).

Brown-Forman (Jack Daniel’s, El Jimador, etc.) is the third most active sponsor of music followed by Fifth Generation (Tito’s Handmade Vodka) and MillerCoors.

Deep Eddy Vodka and E. & J. Gallo Winery join the top ten most active sponsors list for the first time, replacing Nestle and Red Bull.

Wine and spirts remains the most active category sponsoring music, albeit at a slightly less active pace than in 2016. Wine and spirits brands are 5.3 times more likely to sponsor live music in 2017 than the average of all sponsors, down from 7.4 in 2016.

Beer (4.0), retail (3.5), food (3.1) and non-alcoholic beverages (2.9) round out the top five most active categories sponsoring music.