HomeAdvisor is homing in on sponsorship.

The home services company has recently signed a handful of new partnerships including the Timber! Outdoor Music Festival in Carnation, Wash. and the Dashing Whippets, a New York City-based running group.

Both deals were initiated by ZipSprout, an online service that aligns brands in need of “local marketing, SEO and brand visibility campaigns” with sponsorship opportunities.

While the two deals are relatively small in both price and scope—The Timber! partnership affords a link on the festival’s web site—they both provide access to a key demographic: college educated professional twenty and thirty-somethings.

“Our attendees hit the mark. They’re starting families and own their own homes,” said Phil O’Sullivan, general manager and partner with Artist Home, an event production and sponsorship agency that owns the July 13-15 Timber! music festival.

The Dashing Whippets provides access to 25-to-38-year-olds in technology, finance, media, law, healthcare and similar professions.

“ZipSprout, which is a matchmaker for CSR-oriented corporations, approached us to learn about our demographics. They then matched us with HomeAdvisor, which was interested in being affiliated with our demographic,” said Michael Alcamo, a Dashing Whippets board member.

The Dashing Whippets list HomeAdvisor on its web site and in social media posts.

“We thank them on Facebook and Instagram, and hashtag them as much as we can.”

The sponsorships support HomeAdvisor’s corporate culture of promoting fun and active outdoor lifestyles, said Steffanie Finkiewicz, HomeAdvisor senior public relations manager.

HomeAdvisor sponsors a handful of nonprofits and events near its Lakewood, Colo. headquarters including Children’s Hospital Colorado, Junior Achievement, Special Olympics Colorado and Bike to Work Day Colorado, she said.

Other properties that promote an active outdoor lifestyle may want to put HomeAdvisor on their prospect list. HomeAdvisor owner IAC and Angie’s List this month announced a definitive agreement to combine the two brands into a new publicly-traded company to be called ANGI Homeservices Inc.

The combined business will retain the HomeAdvisor and Angie’s List brands for the foreseeable future, said Finkiewicz.

The merger is expected to close in 4Q 2017.