FedEx Corp. today announced a multiyear renewal to remain the exclusive official delivery service sponsor of the National Football League.

The shipping company, which first partnered with the NFL in 2000, uses the partnership to host customers and prospects, identify and secure B2B opportunities and activate and amplify business initiatives.

Case in point: The company achieves greater ROI on promotions that include NFL assets than those that do not.

“There is a significant amplification of success when we can leverage our position as the official delivery service of the NFL,” said Patrick Fitzgerald, FedEx senior vice president of integrated marketing and communications.

“It speaks to large, medium and small business customers as well as consumers who ship through our FedEx Office locations.”

The partnership builds on individual ties to the league’s 32 teams. The team deals include assets ranging from tickets and ownership of areas within NFL venues (FedEx Great Hall in Heinz Field) to stadium entitlement (FedExField).

The new agreement signals the continuation of the FedEx Air & Ground NFL Players of the Week and Players of the Year awards program, a fan-driven platform that highlights the league’s leaders at the quarterback and running back positions.

The program is part of the FedEx Cares global giving initiative, around which FedEx will donate $200 million to 200 communities around the world by 2020. FedEx has donated more than $1.7 million to communities around the U.S. since the inception of the NFL awards platform.

FedEx this season will use the awards program to support the USO and their commitment to keeping service members connected to family, home and country as they transition from military to civilian life.

Each week of the NFL season, FedEx will make a $2,000 donation to the USO in the name of both the quarterback and running back selected by fans as the FedEx Air & Ground NFL Players of the Week. FedEx will also make a donation of behalf of the players of the year, which will be announced during the week of Super Bowl LII.

“The USO is grateful for the support of FedEx and the NFL who continue to show their commitment as a force behind the forces,” said Lisa Anastasi, USO senior vice president and chief development officer, in a statement.

2017 marks the second consecutive season the program has supported the USO.

FedEx leverages other major partnerships in support of FedEx Cares. The company uses its partnership with Joe Gibbs Racing and the No. 11 Monster Energy NASCAR Cup Series team to raise money for Safe Kids Worldwide and the PGA Tour in support of Junior Achievement Worldwide.

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