Toyota Motor Sales, U.S.A, Inc. is the most active U.S. sponsor in the auto category, according to IEG research.

Thirty-four percent of properties with a sponsor in the auto category report a sponsorship with a Toyota brand, according to the research. Ford follows with 19 percent and General Motors is third with 18 percent.

Not surprisingly, sports receive the largest share of spending in the category (64 percent). The rest is spent on festivals (11 percent), causes (11 percent), entertainment (10 percent) and the arts (four percent).

MOST ACTIVE AUTO COMPANIES
Most Active Auto Companies
Thirty-four percent of U.S.-based properties with a sponsor in the auto category report a sponsorship with a Toyota Motor Sales U.S.A., Inc. brand.

WHERE AUTOMAKERS SPEND MONEY
Where Automakers Spend Money
Thirty-four percent of U.S.-based properties with a sponsor in the auto category report a sponsorship with a Toyota Motor Sales U.S.A., Inc. brand.