United Airlines is the biggest spender in the airline category, according to IEG research.

The United Continental Holdings subsidiary spent between $35 million and $40 million on sponsorship in 2015, the same as 2014, according to the research.

Delta comes in second with a $25 million to $30 million spend followed by American Airlines ($20 million to $25 million), Southwest ($10 million to $15 million) and JetBlue ($5 million to $10 million).

While United is the biggest spender, American has the most diverse portfolio. While sports represent at least 45 percent of deals at four of the five companies, sports represent just 26 percent of American’s portfolio. The rest of the airline’s portfolio is split between the arts (30 percent), causes (26 percent), festivals (12 percent) and entertainment (4 percent).


United Airlines, Inc.
Estimated Sponsorship Spend: $35M-$40M

Top Deals:

  • Chicago Bears
  • PGA Tour
  • San Francisco 49ers
  • United Center, Chicago
  • U.S. Olympic Committee
     

United Portfolio Breakdown (Deals)
United Portfolio Breakdown (Deals)

 

Delta Air Lines, Inc.
Estimated Sponsorship Spend: $25M-$30M

Top Deals

  • Los Angeles Lakers
  • Madison Square Garden
  • New York Mets
  • New York Yankees
     

Delta Portfolio Breakdown (Deals)
Delta Portfolio Breakdown (Deals)

 

American Airlines Group Inc.
Estimated Sponsorship Spend: $20M-$25M

Top Deals

  • American Airlines Arena, Miami
  • American Airlines Center, Dallas
  • Dallas Cowboys
  • Los Angeles Clippers
  • Race for the Cure
     

American Airlines Portfolio Breakdown (Deals)
American Airlines Portfolio Breakdown (Deals)

 

Southwest Airlines
Estimated Sponsorship Spend: $10M-$15M

Top Deals

  • Denver Nuggets
  • Phoenix Suns
  • Texas Rangers
     

Southwest Airlines Portfolio Breakdown (Deals)
Southwest Airlines Portfolio Breakdown (Deals)

 

JetBlue Airways Corp.
Estimated Sponsorship Spend: $5M-$10M

Top Deals

  • Boston Red Sox
  • Boston Bruins
  • New England Patriots
  • University of Southern California
     

JetBlue Portfolio Breakdown (Deals)
JetBlue Portfolio Breakdown (Deals)